Comparesion pepsi and coca cola Assignment Example | Topics and Well Written Essays - 2250 words

Comp aresion pepsi and coca cola - Assignment ExampleOften the treatment received by these international corporations in the unusual land is similar to that of the host country.In order to find new markets and resources, companies expand their business trading operations in the potential markets of the third world countries. However, for sustaining in the new markets, they are often compelled to formulate a new set of strategies that is completely different from that of their home countries. In the course of their operations in exotic market, multinational companies face various impediments in the form of alien culture, varied buyers taste & preferences, different political, heavy and economic conditions. To sail through these menaces, the foreign companies often undergo mergers with their national counterparts as the latter is to a greater extent equipped in dealing with local issues.This paper will attempt to analyse the behaviour patterns of multinational companies in the li ght of different strategies implemented by them in different countries. For this purpose, Pepsi and Coca-Cola have been selected as they are respected names in the world of MNCs. A brief introduction will be disposed(p) in the beginning of the project which will attempt to analyse its objectives and organisational structures. It will be followed by a discussion on their global business and internal analysis which will not only overhaul to identify their basic nature but will also provide an overall idea of their space in the world market.The rapid change in lifestyle has suddenly made the beverage sedulousness one of the most profitable in the global market. The two undisputable rulers are PepsiCo and Coca-Cola especially in the cola soft drinks section.PepsiCo is a celebrated brand in the international beverage industry. Formed in 1890s by Celeb Bradham, its main objective was to develop digestive syrup that would be delicious as well. Though it has