Truearth Case Analysis

TruEarth Healthy Foods: Market Research for a New Product Introduction Case Analyses: * Isabel Eckstein the brand manager had let the introduction of the most successful product of the company (Pasta Kit) in 2006 which means that she has a very strong marketing background. * Competitors began offering similar products in 2008 which cause the growth to slow. * Some of their competitors are Nestle and Kraft. * The do not make a rash decision. The success of Cucina Fresca was a calculated risk based on significant research. The company only uses high-quality durum wheat and mostly organic ingredients. * The company further raised consumer awareness through several promotional programs, using coupons, magazine advertisements, and in-store demonstrations. * Idea generation. As the company grew, the idea generation process became a more systematic evaluation of consumer trends, with formal management brainstorming sessions. * Three important developments reshaped how consumers purchased gr oceries. The first important trend was a new, loosely defined food category in the United States— â€Å"home meal replacement† (HMR).An increase in dual-income households had led to higher disposable incomes coupled with â€Å"time poverty,† as both workers found themselves lacking the time to cook a meal and clean up afterward. Further, consumers had tired of unhealthy carryout and fast food and started seeking greater variety and freshness. Supermarkets began meeting HMR needs by enhancing their fresh, prepared food offerings. * There was no fresh whole grain pasta with broad distribution, with 85% of those in favour of the concept having never purchased it before. * Competitive Threat: Rigazzi Fresh Whole Grain Pasta. Pizzas were a core component of the Italian-American food category, with annual sales in the United States estimated at $53 billion in 2007. * suggested that 77% of consumers ate pizza at least once a month. * The store-bought refrigerated pizza market was 11% of sales and totaled $5. 8 billion, making it a larger market than refrigerated pasta, which was approximately $4. 4B in 2007. * pizza demand in key demographics had been hurt by health concerns and the popularity of diets that restricted or cut out carbohydrates. Eckstein believed this presented the perfect opportunity for TruEarth. Independent surveys of restaurant-goers showed that 33% of people had â€Å"strong interest† in a whole grain crust. * Major chains like Papa John’s and Pizza Hut had introduced whole wheat or multi-grain crusts * Kraft and Nestle are already huge players here with low-cost frozen pizza. RECOMMENDATION HAI YE FUU MEMORANDUM DATE:January 11, 2009 TO:Isabel Eckstein Brand Manager FROM:Brett Matlack RE:Introduction of Whole Grain Pizza Product The slowing growth of Cucina Fresca’s sales has placed our competitive edge in the fresh Italian food category in jeopardy.In an attempt to retain our leadership position and exte nd our product line, we have invested in the development of a new whole grain pizza. We must decide whether to launch our pizza offering. Our decision must take into consideration that the new product’s wholesales volume estimates must exceed $12 million to meet our return requirements. The decision-making process is time sensitive because one of our competitors, Rigazzi Brands, has already tested a whole grain pizza concept and is not far from introduction. Given these factors, we can either debut or suspend the product.Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza. The introduction will result in a wholesales volume that exceeds our return requirements and these additional funds can be reinvested into the firm. Option I: Launch Whole Grain Pizza Product The launch of a whole grain pizza kit will capitalize on the same consumer trends that prompted the release of Cucina Fresca: growing demand for quick, customizable hom e meal replacements that are refrigerated and available in tasty, whole grain options.Also, pizza is a core component of the Italian-American food category that we cannot ignore because it is frequently purchased by customers on a monthly basis. Our whole grain pizza product resolves the time- and health-related concerns of American consumers in one of their favorite dishes (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). The growing demand for a whole grain crust has been addressed by local pizzerias and take-out franchises, but not in the store-bought refrigerated pizza market. The immediate release of the pizza kit would allow us to penetrate this market before Rigazzi and benefit from first mover advantages.As a result, our 1st year wholesale volume estimates would exceed our return requirements by approximately $4. 5 million (see Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Excellent]). The excess returns can be reinvested into the firm an d used to expand our manufacturing facilities or further extend our product line. If the pizza kit is launched, the firm must consider the potential consequences. We must assess the impact it will have on Cucina Fresca’s success and production, as well as the TruEarth image if the product flops (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product).Likewise, we must review the potential consequences if the wholesale volume estimate is calculated using the percentage repurchases when the product is perceived to be of mediocre or average quality (see Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Mediocre, Average]. Option II: Do Not Launch Whole Grain Pizza Product The competitive environment of the pizza market and quality-related issues discovered in the BASES studies indicate that the whole grain pizza product should not be launched. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft a nd Nestle.Furthermore, the ability to market a tasty whole-grain pizza crust and communicate its benefits will be difficult because the American public perceives whole grains to be less appetizing than white flour. Attempting to change consumer preferences is timely and costly. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. The operating facilities will not have to worry about manufacturing two different product lines and our distribution infrastructure will not be overworked (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product).Likewise, our marketing team could concentrate on attempting to revive the pasta meals. This product has proven to be successful at one time. Investing all of our resources into the pizza product could be both disastrous and expensive considering we have no experience in this market category. However, by shelving the pizza, an opportunity is lost because our company would be ignoring the needs of a potentiall y profitable market. The health-conscious trend is not going away and our firm needs to expand our product line in order to retain our leadership as a gourmet, healthy alternative.Recommendation At this time, our company would benefit the most by launching the new whole grain pizza product. By not launching the pizza kit, our investments and time can be focused on expanding the pasta line and retooling the marketing campaign to improve sales; however, in order to diversify the TruEarth brand name, innovation is needed. Although the pasta market may seem safe, we must venture into new categories in order to raise brand awareness, seek new customers, and increase our profits. Exhibit 1: SWOT Analysis for Whole Grain Pizza Product Strengths| Weaknesses| Highly selective about ingredients * Existing infrastructure for coupons, magazine advertisements, in-store demonstrations * Existing formal 4-step process for research and development * Incremental investment for pizza less than pasta * Higher awareness of pizza product among Cucina Fresca customers * Successful market experience in launching new products (brand name awareness) * Existing manufacturing equipment and distribution infrastructure to get fresh food to shelves quickly * Easy preparation, but gives customers the chance to be involved in the cooking process * Permits customers to customize * Refrigerated pizza is considered tastier, more authentic than frozen pizza * Is a product for the whole family (8. /10 in mall-intercept) * 28% of home-trial users believe there is no need for improvement * 33% of respondents in mall-intercept considered the TruEarth name a favorable advantage| * Pizza kit only feeds 2-3 people * Consumers have to buy toppings separately * Limited selection of toppings and varieties offered * Considered too expensive ($12. 38 vs. $10. 09 for other refrigerated options, $11. 72 for takeout) * Only received 10% favorable to product in overall taste, texture, and quality * Limited time to product expiration (similar refrigerated manufacturing issues as Cucina Fresca) * If using same equipment, this may lead to bottlenecks in both operating facilities and distribution network| Opportunities| Threats| Leverage relationship with North Dakota durum wheat supplier to supply wheat for pizza dough * Expand serving size options * Offer single serving sizes for individual meals; whole pizzas to feed a family * Expand topping offerings * Contract with local cafes and other gourmet specialty restaurants to offer products in other store formats * Create a packaged bundle which includes Cucina Fresca and the pizza kit * Leverage TruEarth brand name to enter the pizza market * TruEarth is well-liked and considered to be high quality Utilize this to demonstrate the benefits/product attributes of the pizza product | * Health conscious mindset (e. g. ow carbohydrate diet) has hurt key demographics in pizza demand * Consumers may not purchase additional toppings * Rigazzi has test ed a pizza concept and is preparing to introduce it * Competitors may quickly replicate whole-grain pizza kit and price them lower to win larger share of the market * Nestle and Kraft dominate the frozen-pizza market * Our pizza dough’s quality may not be comparable to freshly made takeout * Pizza market is extremely crowded (options include takeout, delivery, refrigerated) * If product succeeds, product facilities may struggle to manufacture two lines (Cucina Fresca placed on back burner, limited production) * If product fails, damage to TruEarth name may make it harder to launch new products in future| Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 (Excellent) Total Purchase Intent| Definitely would buy| 18. 00%| % of â€Å"Definites† who actually buy| 80. 00%| â€Å"Definite† Purchases| 14. 40%| Probably would buy| 43. 00%| % of â€Å"Probables† who actually buy| 30. 00%| â€Å"Probable† Purchases| 12. 90%| Trial Rate | 27 . 30%| Marketing Plan Adjustment| Target Households| 58,500,000| Cucina Fresca Pasta Customers | 6,435,000| Non- Cucina Fresca Pasta Customers| 52,065,000|Customer Awareness| 50. 00%| Non-Customer Awareness| 12. 00%| All Commodity Volume Distribution (ACV)| 40. 00%| Marketing Adjusted Trial Rate| Cucina Fresca Pasta Customers Adjusted Trial Rate | 5. 46%| Non- Cucina Fresca Pasta Customers Adjusted Trial Rate| 1. 31%| Cucina Fresca Pasta Customers Trial Purchases| 351,351| Non- Cucina Fresca Pasta Customers Trial Purchases| 682,051. 5| Total Trial Purchases| 1,033,402,| Repeat Purchase Inputs| Repeat Purchase Occasions| 2. 00| Repeat Rate, by Product Services| Excellent Product| 49%| Repeat Volume, by Product Scenario| Excellent Product| 1,012,733,| Total Purchases| 2,046,135| Total Sales Volume|Retail Sales Volume| $25,331,151. 30| TruEarth Sales Volume| $16,465,248. 35| In Excess of Return Requirements| $4,465,248. 35| Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 (Mediocre, Average) Inputs from Exhibit 2| Trial Rate| 27. 30| Total Trial Purchases| 1,033,402| Repeat Purchase Occasions| 2. 0| Repeat Rate, by Product Services| Mediocre Product| 21%| Average Product| 37%| Repeat Volume, by Product Scenario| Mediocre Product| 434,028. 84| Average Product| 764,717. 48| Total Purchases| Mediocre Product| 1,467,430,| Average Product| 1,798,119,| Total Sales Volume| Retail Sales Volume (Mediocre Product)| $18,166,783. 40|TruEarth Sales Volume (Mediocre Product)| $11,808,409. 21| Retail Sales Volume (Average Product)| $22,260,713. 22| TruEarth Sales Volume (Average Product)| $14,469,463. 59| Based on these wholesales volumes, the average product perception meets our return requirements. We would gain $2,469,463. 59 in extra cash if we were to launch this product. However, the mediocre product does not meet our return requirements (off by $191,590. 79). We are only off of our return requirements by a small margin (1. 596%); thus, we may conside r taking on this initial loss for the first year. Considering the growth rate of Cucina Fresca’s retail sales between the 3rd quarter of 2006 and 2007 (194. 4%), we may predict that the initial sales volume will grow between the first and second year of the product launch. Our future sales volume will most likely cover our initial return requirements in the 2nd year and our losses from the 1st year. ——————————————– [ 2 ]. Definitely would buy x % of â€Å"Definites† who actually buy: 80% x 18% [ 3 ]. Probably would buy x % of â€Å"Probables† who actually buy: 30% x 43% [ 4 ]. â€Å"Definite† Purchases + â€Å"Probable† Purchases: 14. 4% + 12. 9% [ 5 ]. Target Households x 11%: 58,500,000 x 11% [ 6 ]. Target Households x 89%: 58,500,000 x 11% [ 7 ]. Trial Rate x Customer Awareness x ACV: 27. 3% x 50% x 40% [ 8 ]. Trial Rate x Non-Customer Awaren ess x ACV: 27. 3% x 12% x 40% [ 9 ].Target Households x Cucina Fresca Pasta Customers Adjusted Trial Rate: 58,500,000 x 5. 46% [ 10 ]. Target Households x Non- Cucina Fresca Pasta Customers Adjusted Trial Rate: 58,500,000 x 1. 31% [ 11 ]. Cucina Fresca Pasta Customers Trial Purchases + Non- Cucina Fresca Pasta Purchases: 351,351 + 682,051. 5 [ 12 ]. Rounded down because cannot include 0. 5 of a household [ 13 ]. Total Trial Purchases x Repeat Purchase Occasions x Excellent Product Repeat Rate: 1,033,402 x 2. 00 x 49% [ 14 ]. Rounded down because cannot include 0. 96 of a product [ 15 ]. Trial Purchases + Repeat Purchases: 1,033,402 + 1,012,733 [ 16 ]. Total Purchases x Average Spent per Purchase: 2,046,135 x $12. 38 [ 17 ].Retail Sales Volume x (1-Food Retailers 35% Gross Margin): $72,835,811. 1 x (1-0. 35) [ 18 ]. TruEarth Sales Volume – Minimum Return Requirement: $16,465,248. 35- $12,000,000 [ 19 ]. Total Trial Purchases x Repeat Purchase Occasion x Mediocre Repeat Product Rate: 1,033,402 x 2. 0 x 21% [ 20 ]. Total Trial Purchases x Repeat Purchase Occasion x Average Repeat Product Rate: 1,033,402 x 2. 0 x 37% [ 21 ]. Total Trial Purchases + Mediocre Product Total Purchases: 1,033,402 + 434,028. 84 [ 22 ]. Rounded down because cannot have 0. 84 of a purchase [ 23 ]. Total Trial Purchases + Average Product Total Purchases: 1,033,402 + 764,717. 48 [ 24 ]. Rounded down because cannot have 0. 48 of a purchase [ 25 ].Total Purchases for Mediocre Product x Average Spent per Purchase: 1,467,430 x $12. 38 [ 26 ]. Retail Sales Volume for Mediocre Product x (1-Food Retailers 35% Gross Margin): $18,166,783. 40 x (1-0. 35) [ 27 ]. Total Purchases for Average Product x Average Spent per Purchase: 1,798,119 x $12. 38 [ 28 ]. Retail Sales Volume for Mediocre Product x (1-Food Retailers 35% Gross Margin): $22,260,713. 22 x (1-0. 35) [ 29 ]. (TruEarth Sales Volume (Mediocre Product) – Return Requirement)/Return Requirement: ($11,808,409. 21-$12,000,000)/$12,00 0,000 [ 30 ]. [{ (2007 Retail Sales-2006 Retail Sales)/(2006 Retail Sales)} + 1] x 100%: [{($35,000,000-$18,000,000)/($18,000,000)} +1] x 100%

Chinese Schools Essay

Chinese schools have come a long way since the colonial days. Over the years and with the evolution of the national education system, Chinese schools have had to face countless threats to their survival. Despite this, Chinese schools have gained popularity and have enjoyed high enrolments, even among non-Chinese students. It has been reported that at least 10 percent of students studying in Chinese schools come from non-Chinese backgrounds. A number of factors contribute to this growing phenomenon. First, Chinese schoolteachers are well known for their high level of commitment. For this and other reasons, students from Chinese schools often excel in public examinations especially in Science and Mathematics. The other attraction of Chinese schools is that students are required to learn an additional language, Mandarin, which is a highly marketable skill in the job market. Chinese Education: A Historical Perspective The beginnings of Chinese education in Malaysia can be traced to the early nineteenth century. It was recorded that by 1815, there were already three Chinese schools in Malacca. One was founded by the London Missionary Society. With regard to the other two, sociologist Yang Qinghuang suggests that â€Å"at least one would be a school founded by the Hokkien people. † Scholar Zheng Liangshu suggests that some old-type Chinese schools might have existed in the Straits Settlements since the end of the eighteenth century. For a long time, Chinese schools in the Straits Settlements received neither help from the British government nor assistance from the government in China. Despite this, they thrived —funded mainly by clan and dialect associations. When faced with political and financial difficulties at the turn of the twentieth century, the Ching government of China changed its attitude towards overseas Chinese and began to promote Chinese education outside of China. It implemented educational reforms based on a proposal by Zhang Zidong. Following the reforms, the curriculum was revised to include Chinese Classical Literature, History, Geography, Mathematics, Moral Education, Physical Education and other optional subjects like Commerce and Drawing. In Malaya, Chung Hwa Confucian School in Penang not only adopted this new curriculum (it was the first to do so), it went further to include English as a subject. Support from the Ching government, however, was short lived. It ended with the fall of the dynasty. Chinese schools that attempted to run modern educational programmes (with a modern curriculum and incorporating English as a subject) faced enormous challenges. On the one hand, they were constantly in need of more funds. On the other hand, they lacked competent teachers. Furthermore, they had to compete with the more established English schools. Even so, there were five hundred Chinese schools with modern educational programmes established in Malaya and Singapore in 1920. By this time, textbooks for these schools had departed from the classical into the vernacular Chinese language (baihuawen). Because of their impressive growth, the British government decided that it could no longer afford to ignore Chinese schools. On 29 October 1920, it introduced the Regist ration of School Ordinance to restrict the activities of Chinese schools in the Straits Settlements and Federated Malay States by way of registration and inspection. In 1935, control was further tightened: textbooks and teachers from China were prohibited. Only local materials and Malaysian-born teachers were allowed, and activities in Chinese schools came under strict scrutiny. Despite these challenges, Chinese education continued to thrive until it was suspended at the time of the Japanese Occupation of Malaya. After the war, Chinese schools resumed operation. By 1946, their number had ballooned to more than one thousand in Malaya. However, following the Barnes and Fenn-Wu Reports (June 1951) and the Education Ordinance 1952, Chinese education was exclude d from the national education system. The Chinese community rallied to form Jiao Zong (United Chinese School Teachers Association of Malaya, UCSTAM) and Dong Zong (United Chinese School Committees Association of Malaya, UCSCAN) to safeguard Chinese education. The Malayan Chinese Association (MCA) joined in. Its president then, Tun Tan Cheng Lock spoke these memorable lines, â€Å"†¦Chinese in Malaya †¦ should be given Chinese education †¦ The dialect or mother tongue can be likened to a person’s shadow, and is inseparable from the person himself/herself†¦ † (translated from Chinese). Efforts to safeguard Chinese education became even more difficult following the Razak Report in 1956 and the Education Ordinance in 1957. Thereafter, Chinese primary education was officially included in the national education system, classified as standard-type primary schools with Chinese language as the medium of instruction. However, Chinese secondary schools were excluded from the system when the Lower Certificate of Education examination (L. C. E) was introduced in English. This was not in accordance with the promise of fairness to other ethnic languages in the country as specified in the Razak Report. Furthermore, the Chinese community were horrified by the terms of reference in Paragraph 12 of the Razak Report: â€Å"†¦the ultimate objective of educational policy in this country must be to bring together the children of all races under a national education system in which the national language is the main medium of instruction. † Paragraph 12 was subsequently omitted following strong opposition from the Chinese community headed by Jiao Zong. Both the Rahman Talib Report (1961) and the Education Act (1961) reaffirmed the education policy as stated in the Education Ordinance 1957. Since government financial aid was vital to the survival of Chinese secondary schools, more than half of the 41 Chinese secondary schools then had little choice but to ‘convert’ itself into English medium national type secondary schools. On hindsight, many Chinese view this decision as a big mistake. The remaining 14 schools refused to give in, and have remained ‘independent’ to this day. The MCA facilitated this ‘conversion’ as it was satisfied with the verbal promises made by the Education Minister that â€Å"the government has no intention to exercise its authority granted under the Act to change Chinese primary schools to national schools† and that â€Å"Chinese schools are allowed to allocate one third of their curriculum for learning Mandarin and Chinese literature. † As a consequence of this concession made at the secondary school level, development of Chinese education in Malaysia was restricted thereafter to the primary school level. The New Education Act 1996 posed an even bigger threat. It threw into question the status of national-type schools that were not established under Section 28 of the new Act. In fact, prior to this during the initial stage of implementing the ‘3R system’ (Reading, Writing & Arithmetic) in 1980, Chinese schools had already been challenged to forgo their medium of instruction. Materials for learning all subjects except Mandarin were available only in Bahasa Melayu. In response, Dong Jiao Zong and various Chinese guilds and associations submitted a memorandum to voice their opposition to the Ministry of Education in 1981. The schools were given the assurance that the government had no intention of changing the character of Chinese schools. However in the ensuing years, Chinese schools were asked to consider the concept of ‘integrated schools’ (1985) and Vision Schools (proposed in 1995, implemented in 2000), in addition to the latest â€Å"2-4-3† resolution that sought to introduce the teaching of Mathematics and Science in English (proposed in 2002, implemented in 2003). Despite these challenges, Chinese schools seek to maintain emphasis on the â€Å"Five Aspects of Formal Education in Confucianism (Wuyu Jiaoyu)† namely, moral (de), intellectual (zhi), physical (ti), social (qun ) and aesthetic ( ei) education. Until today, Chinese schools m continue to value discipline, respect for the elderly, courtesy, personal character and morality, rather than marketable skills such as computer literacy, Mathematics and Science. Some Reflections How does the development of Chinese education affect the church community i Malaysia?n Should we stake our claims to citizenry and defend our right to be educated in our own (mother tongue) language? What about racial integration? Is it possible to promote Chinese education without further polarising the different communities? First, we have a moral basis for defending Chinese education. Being given the choice and having the opportunity to be educated in one’s own language is a universal human right according to the Universal Declaration of Human Rights 1948. Chinese education ha s existed in this country since the nineteenth century. As such, I believe we ought to defend the right of its existence in the same way as we would for the education of other ethnic communities in their own languages. Second, there is value in the Chinese school culture that is worth speaking up for. Even though outsiders might consider the Chinese community uncompromising in its stand with regard to educational issues, it must be pointed out that it is not just about safeguarding the Chinese language but it is also about retaining the ideals of holistic education. Furthermore, Chinese schools have a tradition of nurturing dedicated schoolteachers, and the Christian community should be at the forefront to encourage this culture of service and excellence. In the past, many of them have had to pay a high price for their conviction and dedication by becoming ‘martyrs’: Zhuang Xiquan, Chen Taomin and others were deported for opposing the Registration of School Ordinance 1920; Lim Lian Geok and Yen Yuan Chang were deprived of citizenship in 1961; Lim Huang Sheng and Sim Mow Yu were jailed under the Internal Security Act in 1987. Chinese education aids evangelistic work among the Chinese community. It provides students with a better understanding of the Chinese culture. Whereas in the past, the content of Chinese education was often influenced by traditional beliefs and practices, the Chinese education system today is more open to intellectual discourse on rethinking and repositioning the Chinese identity. The main grouse against Chinese schools is the lack of racial integration since students come from predominantly one ethnic background. The question we must ask is, is this acceptable or healthy in a multi-ethnic society like Malaysia? Most advocates for Chinese education would argue that it is less than ideal but what choice do they have? If national schools were to adopt a more holistic philosophy, and their teachers showed a more credible record in terms of commitment and disciplining of students, and if they provided students with the opportunity to study their own languages, racial integration would be less of an issue and Chinese students would be more evenly distributed between national and Chinese schools. Despite this obvious shortcoming related to racial integration, I still advocate Chinese education for what it offers. Clearly, through its holistic philosophy and track record, it has produced many responsible citizens through the years. Chinese education continues to play a significant role in nation-building and church life in Malaysia. Florence Kuek lectures Mandarin at Universiti Teknologi Mara.

Vulnerable Population in the Workplace Project Essay - 1

Vulnerable Population in the Workplace Project - Essay Example 2009). The disadvantages are driven by the social conditions, which a person works, live, play, and learn. This paper provides an overview of the health disparity in work place among the elderly. In the United States, health care disparity manifests itself in a number of ways both major and multiple. In one side, the health disparity is evident articles, which address life expectancy; the shortest and the longest living. On the second side, is the economic burden, in which a joint research by the Joint Centre for Political and Economic Studies, observed that cost of health care provision contributes to premature death. The aforementioned disparities lean on social and economic factors; where one lives, work, grow, and age. Primarily, social determinants such as access to care, poverty, and low socioeconomic status influence health provision in the society (RCEZEC 2009). It is arguable that the disparities in health provision influence health outcome. The health care disparity influen ces the lives of the underprivileged in the society more than the other groups. Health documents categorize the following groups under the underprivileged the disabled, the elderly, low income among others. The society seems to be judging the aforementioned categories before providing them with this vital service. Some critics have observed that the elderly in home health care have been subject to disparity. In a bid to establish the barriers to health care disparity, a study in a home health care for the elderly was paramount. The documentations about barriers to health care have indicated the following. The main barrier that hampers provision of health care among the elderly is the language barrier. Communication is essential tool in discharging healthcare services because of a number of reasons. Firstly, communication enables the healthcare practitioners to establish the right medication for the patients (HHS, 2010). Secondly, communications enables effective services to the pati ents. The second barrier documented to health care provision is the low income. Elderly, persons living in homes for the elderly have to meet the bills for the services they acquire in these facilities. In addition, meeting the expenses would depend on the income level of the individual. Coincidentally, many old people from the low-income families do not demonstrate the ability to meet their own bills because of limited savings. The above barriers have influenced provision of health care in the elderly home. The historic disparities, socially or economically has shaped the elderly that the project has targeted. Most Hispanic elderly, speakers have limited knowledge in English language. This has been a challenge in promoting health care provision in homes that host this group. The language problem has historical root, emanating from the cultural preferences, poverty, and political inclinations that shaped the lives of people in the past. Presently, attending to their social challenge s involves, understanding their culture, social status and bridging between modernity and the ancient tradition. Action Plan to Combat the Barriers Since language barrier influence the provision of health care among the elderly in the elderly homes, this project has established that it can work with bilingual nurses or healthcare professionals. This plan intends to give attention to health disparity cases of elderly persons that fail to communicate their problems effectively to the medical practitioners. The Hispanic

Zappos Company Case Study Example | Topics and Well Written Essays - 250 words

Zappos Company - Case Study Example ution is one of the factors that can affect the revenue levels since it defines the number of customers that can be served over a specified period (Michelli, 2012). For example, the institution focuses on online purchases as the main source of revenue. Evidently, this is one of the success strategies of the firm since many people in the United States, United Kingdom and other European countries have resorted to buying via the internet (Gray and Vander, 2012). However, the capacity of the firm may not be well exploited since some customers may be left out of the equation. Thus, this paper highlights the importance of capacity to an institution as well as the approaches to be used to improve the situation. Notably, the company has many employees that serve the customers via the internet, but the capacity can be used to improve the revenue generated. Illustratively, a segment of the market may not have access to the internet at all times, and they may need a physical market for the products. In such a situation, the customers have to visit the shops so that they can make their informed purchases. Principally, this may increase the revenues collected by the firm. Additionally, some individuals choose to procure products after ascertaining the exact quality of materials used. In such a situation, the clients will feel the products and may as well fit in the clothes, shoes and other apparels. Resultantly, the customers can make additional purchases. Furthermore, prevalence of physical stores in different parts of the market increases the chances of the employees to make sales. A diverse niche market offers the firm an added advantage as the approach encourages impulse buying. Accordingly, studies about consumer behavior cite that some people create a need for a product after seeing it (Lussier, 2012). Thus, the company can improve its capacity through introduction of additional shops in more locations. Lastly, the amount of time used to place orders should be reduced

Managing Diverse teams Research Paper Example | Topics and Well Written Essays - 500 words

Managing Diverse teams - Research Paper Example ceptance of the cultural diversity within the workplace, and specific to the American labor force, required that the management and leadership of both public and private enterprise should "embrace diversity", failing which may well "jeopardize their viability, profitability and competitiveness" within the business environment (p. 356.) To this end a "cultural awareness" program and/or policy frameworks were forthcoming. This is highlighted by the benefits that a holistic cultural and diversity management process and practice could realize, with respect to the mismanagement or lack of management skills and abilities, specifically around the benefits of a multicultural and diverse workforce can in fact be represented as a liability for the organization in question (Walker & Miller p. 50, 2010).The potential of such liability is highlighted below, as well as the benefits that may be directly associated with the sound and effective management of a culturally diverse workforce. Based upon the very fact of individual differences within various cultures, in terms of the different "values, styles and personalities", the modern day supervisor or manager must come to "recognize, respect and capitalize" on these traits regardless of the various backgrounds, normally based upon "race, ethnicity, gender, and sexual orientation", and such diversity can in fact "also help improve the companys competitive position in the marketplace" (Walker & Miller). In addition to this Albrecht provides that the potential benefits associated to a multicultural workforce provide for "better decision making, greater creativity and innovation, and more successful marketing to different types of customers". However beyond the specific management and efficacy thereof, there are additional factors that are associated with the costs of multicultural workforces, which are highlighted as "higher turnover rates, interpersonal conflict and communication breakdowns." (p. 245, 2001.) These are the issues

University education guaranties a successful professional career Essay

University education guaranties a successful professional career - Essay Example Walt Disney said, "All our dreams can come true - if we have the courage to pursue them," and education is a tool which equips individuals with the power of knowledge coupled and the will to achieve success in the world. The primary reason why students opt for university education for the successful completion of the degree programs which are an important milestone in the academic achievements of students. The attainments of these programs enable students to establish themselves firmly on the path to an enterprising career.University education is the ideal way to achieve success as the achievement of good grades and a sound degree ensures the route to a successful career in future life. Achievement in academics tends to be the sole motive of students the world over and the aims of academic achievement are by and large similar in most educational organizations. Educators stress on the importance of academic achievement in university education, stating that it is the most crucial way o f establishing a student firmly on his path to a successful career. But, is that all Is that the only aim of university education No, it is not. There are a multitude of reasons why university education has gained such importance in today's world.Rational and logical thinking have always been associated with learned and educated people. Excellence in education opens the mind of students to think rationally about the issues surrounding life in any situation. As a result, a rational thinker tends display sensitivity towards the different perspectives on delicate issues. Education opens the mind of an individual to think about the issues surrounding life in any situation. A rational thinker tends display sensitivity towards the different perspectives on several issues and positive attitudes in life. Cultural sensitivity and the development of necessary skills can be attained by education. Education is indeed a powerful tool in the hands of students and has immense value in today's rapi dly changing global world. The aim of college or university education is not to merely gain bookish knowledge; it develops and enhances the ability of an individual to think and perceive the various situations that life offers. The cognitive development and progress of the mental ability due to education will obviously have a positive impact on the culture and society in which I co-exist. Thus, education ensures the social development of not only the individual but also the culture and society with which am closely related, enabling graduated and educated students to work towards a better tomorrow, not only for themselves but also the society in which they function. Educational institutions and educators can proudly claim to have achieved academic excellence when their students develop positive attitudes in life. The aim of academics is not to merely gain bookish knowledge; it develops and enhances the ability of an individual to think and perceive the various situations that life offers. The cognitive development and progress of the mental ability of the academician will obviously have a positive impact on the culture and society in which he/she survives. Thus, academic excellence ensures the social development of not only the individual but also the culture with which he/ she is closely related to. The primary drivers of academic achievement are the educators and the educational institutions. The role and importance of responsible families and parents, however, cannot be undermined. Edmunds (1979) pointed on the role of the teachers and their expectations in setting high standards for student accomplishments. There has to be a greater emphasis on making the student aware of the importance of reading and writing at all stages of learning. Regular feedback regarding the progress of the student, not only to the students but also the parents, is known to play an important factor in academic excellenc

ART IN THE NEWS PAPER Research Example | Topics and Well Written Essays - 750 words

ART IN THE NEWS - Research Paper Example Pachacutec reformed the city after he took over the throne in 1438 in which he built new streets as they appear today. The city resembles Puma and the Coricancha is located in the tail of the animal (News Central 2015). The city is the holiest in Incan according to myths related to the city. The temple was built around 1200 AD using the style of the Incas, which got many praises from Pedro Sarmiento Gamboa, an early Spanish historian. In his book, Sarmiento was overwhelmed by its evenness and beauty. The temple was between four main highways, connected to the four districts of the empire, and represented the importance of religion (News Central 2015). The temple was a symbol of unity and the cultural practices, which were diverse in the territory of the Incas. The temple provided housing for more than 4,000 priests and had captivating scenery especially the shadows cast by stones on the Andes Mountains. The temple had four main chambers with the dedication to the stars, the moon, thunder, and rainbows (News Central 2015). There was gold that filled the Coricancha and one of the chambers had a giant sun disc that reflected sunlight which provided light to the whole temple. The emperor used to sit in a sacred space, which was illuminated by the sun during the summer solstice. Cusco played a very important role for the success of the empire although there were disputes over the next Inca. There was an epidemic of smallpox brought by the European explorers in the 1530s, which resulted to chaos in the empire (The Guardian 2015). Francisco Pizarro of Spanish captured the empire during the chaos and demolished most of the Coricancha, melted all the gold sculptures and sent them to Spain. Afterwards, they put up a Cathedral on the same site, which was later destroyed by the earthquake. However, the foundations of the temple were left intact and today it attracts many people as tourists. Th e

PORTFOLIO THEORY Essay Example | Topics and Well Written Essays - 2000 words

PORTFOLIO THEORY - Essay Example One of the important implications of the efficient market hypothesis is that portfolio selection does not make for superior investment results; rather, the achievement of high returns is more properly related to the additional risk than to superior stock-selection ability. Although many fundamental and technical analysts would want to take issue with this claim, still many theoreticians believe that this is correct and would be able to cite empirical research findings to support their views. When considering risk, one would want to consider different scenarios about the future and assign probabilities to each one. Normally, companies would thrive when the economy is booming. But there are exceptions. For example, some investments would fare badly during during recessions , and others would thrive under such conditions (such as gold production). It is a good idea, therefore to give weights to alternative possible scenarios and to arrive at a single figure called the Expected Value. Risk for any stock or security is measured by the standard deviation around a given expected value. Where there is wide dispersion of possible outcomes, the standard deviation would be larger, implying more risks. It is common knowledge that the greater the variability of returns, the less certain the actual outcomes would be; so one would prefer less dispersion and variability in the returns for a particular stock. The single figure called the standard deviation provides a clue as to the risk of a particular stock, and stocks could therefore be compared on the basis of its size. For two-asset portfolio of a stock (or projects, as deal with in the attached case), one tries to obtain, firstly the weighted average of the expected returns, and, secondly, the portfolio standard deviation. The two stocks that are combined will interact in such a way that the risk of the two-asset

Six Dimensions of Health Essay Example | Topics and Well Written Essays - 1250 words

Six Dimensions of Health - Essay Example Bill Hettler   manufactured a wellness model recognized as the six dimensions of wellness model. According to this model, there are six dimensions of wellness; these include social, physical, emotional, intellectual, occupational and spiritual dimensions (Hales, 2001, p.9). According to Dr. Bill Hettler, all these dimensions contributed to the well being of an individual. Emotional wellbeing According to Hettler, the emotional wellness refers to the degree to which an individual has an optimistic viewpoint about himself and is passionate about his life. A person is said to be emotionally fit if he accepts the availability of different feelings inside him and feelings inside others. This individual does not experience issues while expressing his emotions and is aware of how to control his emotions. This individual has the ability to take decisions in accordance with his feelings, believes, attitudes and behaviors. These people gain awareness about different stressors available in hi s work and personal environment and e even develops ways of managing these stressors. Stressors in an individual’s work environment include time stressors and situational stressors. Time stressors are caused due to less time availability and heavy workload. Situational stressors include changes in the environment. An emotionally fit individual has the ability to manage time and adapt to changes in his environment. An emotionally fit individual has the ability to work on his own and to work as a part of a team. If an individual is not emotionally fit he might experience difficulties in adjusting to a team and he may prefer working alone. Teams are of great importance to any organizations and organizations give more preference to those individuals who can work with teams. A person who is not emotionally fit might not be accepted by organizations because of his inability to cope with teams. An individual is not completely fit if he has attained emotional wellness, individuals ne ed to be fit in other dimensions of wellness to be pronounced as healthy. Intellectual wellbeing Intellectual wellness refers to an individual’s ability to obtain information from various experiences. A person is intellectually fit if he is ready to take new challenges and if he is able to obtain and analyze new information. Organizations give great preference to those who are ready to learn new things and take new challenges. This is because organizations are facing changes very rapidly and only those people are considered fit for an organization that is ready to accept and adapts to those changes. Organizations do not give preference to those who lack these abilities as organizations themselves cannot perform well if they avoid change. A person who is intellectually fit has the ability to learn new things; he uses this ability by implementing newly learned things to his workplace. The activity of learning new things enhances the skills and abilities of an individual. Such a n individual can perform various tasks and can become an important member of any team. Physical wellbeing An individual is referred to as physically fit if he becomes a part of physical activities which helps in the enrichment of his physical existence.

Free trade and its effects on texas as a state and the US as a nation Essay

Free trade and its effects on texas as a state and the US as a nation - Essay Example While protectionist measures may sometimes have short term gains, in terms of the long view, free trade encourages competition and benefits the consumer. The state of Texas is a large state with a large international border, and several large metropolitan areas, several of which also serve as border cities with Mexico. Texas is also a state that has busy port cities. Therefore, ever since NAFTA, Texas has had an increasingly favorable free trade environment. â€Å"Expanding trade has brought jobs and business to Texas but has left the state particularly vulnerable to antitrade actions. Texas would suffer greatly if the U.S. and other countries implement protectionist measures† (Skelton, 2009). Texas sees various benefits from free trade, including exporting contracts which rival major east coast and west coast US states such as New York, California, and Florida. Therefore, many worry that protectionist measures will stifle Texas’ growth that it has seen since the mid 1990s in terms of free trade with Latin American nations and Mexico. However, as one source notes, â€Å"This very success leaves the state exposed to pro tectionist experimentation, particularly in the Americas. While attempts to curtail imports and lock out foreign companies damage the U.S. economy and harm U.S. consumers, the effects would be particularly detrimental to the Texas economy† (Skelton, 2009). There are many perspectives to consider on the issue of free trade vs. protectionism. Questions of free trade and protectionism impact the US and international as well as the state levels, and there is an equal variety of points of view, some supporting free trade and some supporting protectionism. Kurlantzick’s article is critical of international expansion. The author posits that a more global atmosphere is facing many challenges in the present, despite a high point in the latter part of the twentieth century. â€Å"Synchronized economic slowdowns in Asia, Europe and the United

Objections to Utilitarianism Essay Example for Free

Objections to Utilitarianism Essay Darwell’s objection to Utilitarianism states that it conflicts with moral common sense in three particular case studies. The first objection to Act Utilitarianism is â€Å"promise keeping. † Act utilitarianism is inconsistent with the moral conscious, because it forward looks considerations of what one would do. The consequences of not keeping the promise may be hard to determine whether it is right or wrong. One example of Darwell’s objection to Utilitarianism of â€Å"promise keeping† is keeping promises to the dead. Suppose you made a promise to your father to carry on the family business when he passes away. You have inherited your father’s multi-million dollar business after he has died. According to act utilitarian, you can sell the company and donate all of its money to a children’s charity, since your father is dead and his happiness is no longer an issue. You have maximized happiness for many children by breaking your promise to your father and destroying the family business. But, Rule utilitarianism says to keep the promises you have made. Rules were made to maximize happiness. The second case study is â€Å"the moral asymmetry to harm and benefit. † Acting as an act utilitarianism, harming one person to benefit two people can be compensated. Suppose there are five homeless men, and it just so happens that a rich man happens to drive by asking for directions. They can kill the rich man and steal all his luxuries, which will maximize happiness for all five of the homeless men. All would benefit from one man’s death. Rule Utilitarianism oppose against this sort of action. Rule utilitarianism would not pass such a rule to kill an innocent man to benefit others. RU dos not want to live in a society that takes from one to give to others, because it can happen to anyone. The third objection to utilitarianism is distributive justice. Act Utilitarianism believes it does not matter how happiness is distributed, as long as it produces the same net total happiness. Though, common sense states that happiness can be distributed justly or unjustly. Rule utilitarianism does not want a rule or distributive justice. Society looks at how people are treated. Rule Utilitarianism wants equal treatment towards people. In my opinion, I would have to agree with the objections of Darwell’s essay against Utilitarianism. Rule Utilitarianism seems to be much closer to common sense that Act Utilitarianism. Act Utilitarianism does not have a reliable ethical decision system. It does not seem justifiable in believing that under a utilitarian’s condition can satisfy moral theory. Since Act Utilitarianism is not justifiable then it cannot be true. In order for Act Utilitarianism’s to be justifiable it’s claim would have to be understood, instead of contradicting itself. Rule Utilitarianism follows the rules in the legal system, in which these rules are created to maximize happiness. According to Rule Utilitarianism, if an action is justifiable by others and the general rule is proved to reduce happiness, the rule can be changed or ignored. This shows that Rule Utilitarianism is closer to correct moral theory than Act Utilitarianism.

Neo Neo Debate in International Relations

Neo Neo Debate in International Relations The study of international relations is best thought as a protracted competition between the realist, liberal, and radical traditions (Stephen,1998). In international relations theory, there are four Great Debates argued by the international relations scholars. In this paper, the neo-neo debate to the study of international relations is the topic used to talk about. The neo-neo debate in international relations is known as a debate between scholars of neo-realist international relations theory and neo-liberal institutionalism (Steve, 2001). The neo-neo debate is not a debate between two completely opposite viewpoint. This paper is finished under the hammer at revealing the key features and the main contributions of the neo-neo debate to the study of International Relations. This paper is divided into three sections to finish the work. In the first section, the key features of the neo-neo debate to the study of International Relations show in this part. Section two focuses on the main contributions of the neo-neo debate to the study of International Relations. The last section relates to the conclusion of the whole paper. 2.0 Discussion about the features and contributions Neorealism and neoliberalism are the two most contemporary approached to international relations theory and they create the neo-neo debate which has dominated much of international relations theory for the last decade (Powell, 1994). Arguments on the consequence of both anarchy and gains and the prospect for peace form the basis of the neo-neo debate (Taylor, 2006). Though neorealist and neoliberal international relations theorists pursue different arguments, the neo-neo debate is not a debate between two polar opposite worldviews. They share assumptions which focus on similar questions and they agree on very similar, through not identical, set of assumptions about international politics. In a word, there are both similarities and disparity between neorealism and neoliberalism. Taylor (2006) thinks the similarities between thee two schools are from the neorealism. First, both of them think states are rational egoists. Unlikely the classical liberal proposition that the idealistic sel f-abnegation and self-regarding motivations of states (Hobson 2000), neoliberal scholars agree with neorealists that states are rational egoists so that they are self -interested. This similarity formed those baseline assumptions that neoliberalists began to question and argue with neorealism. Despite there are similarities between neorealism and neoliberalism, neoliberals maintained many of the key assumptions from the classical liberals. In this paper, there are some points under the neo-neo debate of international relations to show the incomplete opposite between neorealist and neoliberal international relations theories. Exactly those assumptions borrowed from neorealism and core classical liberalism produce the debate between neorealism and neoliberalism. First, the notion of anarchy in international relations is the most significant part among these two schools. To the classical realist, anarchy means that there is no government of governments and no authority in the world greater than the sovereign state (Fraser, 2010). But to the neorealist, anarchy is the organizing principle that makes states to act the way they do. The world is constituted of nations which are governed by states in relative anarchy (Axelrod Keohane 1993). States are supposed to be rational and unitary actors. In the world of anarchy, states have to use self-help as a predominant tool (Setear, 2010). Waltz (1979) thinks that the effect of anarchy is to create the principle of self-help, because a state can only depend on itself for its survival. States are unable to control in an anarchic climate so that they should prepare to be challenged by opportunistic, stronger states (Hobson 2000). Neorealists stand on the belief that the state is the most important actor in international politics to peace, but they also feel powerless to influence the peaceful action of other states. Though neoliberalism is different from Neorealism, it does not vote down the anarchic nature of the international relations. Scholars of neoliberalism emphasis the neorealists have exaggerated the importance and effect of anarchy. They think anarchy can be mitigated by international regimes and institutions. That is to say they argue that the neorealists underestimate the effect of institutionalised co operation. Neoliberalism believes that interstate cooperation could create institutions and regimes for the peaceful settlement of conflicts (Sheldon, 1994). Another core disparity within the neo-neo debate is the problem of absolute and relative gains. The difference of this disparity is obvious. Neorealists think that all states must be concerned with the absolute and relative gains which produce by international agreements and cooperative efforts. While neoliberals are less concerned about relative gains and considers that both of them will benefit from absolute gains. For neorealists, winning at all costs can make their friends be their enemy in war in the pursuit of relative gains (Taylor, 2006). For neoliberals, if states only pursue absolute gains, they can cooperate with each other and avoid conflict by maintaining the international principle through a positive game (Viotti and Kauppi 1987). This disparity has significant implications on the problems of security concerns of states and the prospects of world peace (Taylor, 2006). Hence neorealists consider conflicts as inevitable outcomes of international relations. Besides, neorea lists focus more on the short-term gains of states in competition while neoliberals pay more attention on longer-term absolute gains (Taylor, 2006). Hence neorealists place a higher emphasis on power-maximizing and security dilemma than economic prosperity (Baldwin, 1993). Neoliberals support that international institution can play an important role in resolving conflicts and that it can make states cooperate and work toward long-term gains rather than relay on short-term gains. Though neoliberals agree with neorealists on that states act only out of self-interest, they can not share the suggestion of neorealists about the possibility of international cooperation. The neo-neo debate has been the dominant focus in international relations theory scholarship in the USA for the last dozen years (Baylis Smith, 2006). Neorealism and neoliberalism turn to be conceptual frameworks which show people the images of the world rather than just theories. Both neorealism and neoliberalism have its limits and deficiencies. Neoliberalism emerged as a new liberal response to realism during the last decade of the Cold War. Interestingly, the neoliberals borrow many neorealist assumptions but distance themselves from the classical liberalist theory so they can restore integrity to liberal ideals (Taylor, 2006). Neoliberalism is always named as neoliberal institutionalism in the academic world. The development of neoliberal institutionalism presents a serious challenge for neorealist analysis. But the debate between them is still an inter-paradigm one. The neo-neo debate refers to the problems of state power, relations among different states, and relations betwee n state and non-state actors. Baylis and Smith (2006) point out neorealism and neoliberalism share many assumptions about actors, values, issues and power arrangements in the international relations theories. During the 1960s and 1970s, the appearance of non-state actors induced the world structure to change. Keohane and Nyne (1972) argue that a definition of politics in terms of state behaviours alone may lead us to ignore important non-governmental actors that allocate view. Then the neoliberalism came out to explain the changes of world structure. Neoliberals think states should not be seen as the unique actor in international politics. Its assumptions clearly challenges and distinguishes itself from neorealism. Neorealists think that states are the primary and unitary actors in international politics. But the truth is globalization provides opportunities and resource for transnational social movements have challenged the state authority and control in some areas (Baylis and Smith, 2006). That is no exaggeration to say that the neo-neo debate comply with the development of international politics. During the development of international relations theory, the development of each school is rooted in argument between different schools. Through those arguments, scholars of international relations extend their thoughts and explore more possibilities, shine their studies, and finally accept the strong points of the others and the weak points belong to themselves. Then they can rethink profoundly on their own theories and make recreation on their works. That is how neorealists and neoliberals affect each other and the development of international relations theories. Powell (1994) points out that much of the neo-neo debate can be seen as a response to Waltzs Theory of international politics and a reaction to those response. Waltzs key contribution to the international relations theories is the creation of neorealism which is also called structural realism by him. Neorealism is a reaction to the classical realism and leads the response from neoliberals. Then the debate between neoreali sm and neoliberals came out to discuss problems which exit in the international politics. The debate between neorealism and neoliberalism is much more deepen and careful than the debate between realism and liberalism. The approach used within the debate has its new features in evidence. It also opens up a new from of debate which not exclude each other and not easy to assert the fault of the other. Some scholars also think the neo-neo debate between these two theories have failed to contribute as much as they could have to the international relations theory. Powell (1994) thinks neorealism and neoliberalism have serious internal weakness and limitations which lead to the neo-neo debate present confuse rather than clarification. Maybe this shortcoming can also be looked as a contribution to the international relations theories. Scholars need to find much more directions for the future theoretical work after they have realized there were weakness and limitations within the neo-neo debate. 3.0 Conclusion Today, many of foundations of the interstate system are challenged by change in international norms. These changes have led to a debate among scholars about whether those international relations theories will survive in its current form or evolve into another theory that does not come out. Neoliberals believe economics is a driving force which can encouragingly increase cooperation among nations in international relations. While neorealists think that military force will continue decide what happens in the world. Both of them are right to some extant. And none of them will replace another. May another new debate will replace them someday, the neo-neo debate is still a great evolution of the study of international relations.

Pep My Trip Organization Analysis PESTEL and SWOT

Pep My Trip Organization Analysis PESTEL and SWOT In current days there are many webpages for air ticketing and hotels bookings but in Sri Lanka there are only few websites which provides these services in that Pep my trip is one of the famous online site which provides services like air ticketing, hotel booking, holiday packages, and many more to various countries. Pep my trip interacts directly with the customers helping them to provide proper traveling packages and suggestions. By accessing the webpage www.pepmytrip.com they will be able to make hotel reservations book tickets and arrange a trip package. This is one of their services and they are in need of a Customer Relationship System (CRM). This is considered one of the draw backs of their business which should be considered. By creating an automated system they will be able to keep track of their customer history and their booking, keeping track of all the booking made and live chat box to provide quick suggestions and to get general information. Currently Pep my trip uses a 3rd party companys support to provide live chat facility which isnt helping the customer relationship. The company has decided to initiate the CRM project this would help them to gain more profit and gain more customer strength. This system will consist all the features which were mentioned above. This is form of unnecessary cost cutting as well as business development project. To start this project the proper plan should be implemented in this case a proper methodology should be implemented. These are the following methodologies which can be implemented waterfall model, iterative model, spiral model, v shape model, big bag model and agile model. In these models which will be suitable for the project is water fall model and agile mod el but in these two the best one should be selected.       Waterfall Model This model is the oldest and easiest methodologies in this model every single stage of information which is provided is related to the previous stage and to the scope of the project plan bellow diagram will provide a brief idea of how waterfall model works. Waterfall model is considered as explained above the project should be completed with provided requirement and no changes cant not be done to the requirement after the project is complete. Since this is a CRM project the customer requirement might change time to time and the problem statement is providing best solutions and services to customers. In businesses requirement changes are consistent since this model isnt practical for this project. There will be a significant delay in the business process because in this model each stage has to be completed to start the implementation process. This is an online business and time is money so they cant afford to lose their profit. Since waterfall model doesnt have the required flexibility this model cant cope with the project scope. Agile Model This model is able to provide users with a testing platform and changes can be made to the requirement when progressing the project and this model is quite practical when considered to other models. Using this model the developer and customer will be working to gather in a close relationship but the majority is with the customer if their scope changes the project could lead in a different path way the bellow diagram will provide a brief idea of how agile model works. Using this model the team could deliver a testing product ones requirement goals are complete step by step without waiting for the complete CRM project to complete. This way the business would never get interrupted and easy to change the requirement when needed. By providing a testing product time to time would help the team to get feedback from the management and customers. This model has the flexibility which will cope with the scope of the project. As the discussion above clarifies what would be the ideal methodology which would help the development of the CRM system. Using Agile model helps to make small changes in the requirement when needed this helps the team to test run the system step by step and get feedback from the management which helps the development process. As mentioned before customers are the main stakeholders since its difficult to come up with a fixed requirement. Ecommerce Webpage for Hotel Booking Currently in Sri Lanka hotel industry is developing so quickly because of foreigners and end of war made people to explore the country more. New projects like Shangri-La, Gale Face One are few upcoming luxury hotels. Since the demand of hotels foreign investors stared investing in Sri Lanka. Now days people intend to book hotels through online because its convenient and to get additional benefits but in Sri Lanka there no proper website that recommends local hotels for different budgets rang and locations with customer reviews. Customers now days expect value for money so they see for the places which are cheap and best but customers are unaware of less popular hotels there are few hotels which arent published in internet but they provide quality service and authentic food, how do they promote them self   in his massive market? The upcoming Ecommerce webpage will provide the correct solution for it. This new webpage is mainly targeted towards local upcoming hotels where custom ers can get complete satisfaction and its an opportunity for the foreigners to experience Sri Lankan culture. The webpage will function similar to other hotels booking webpages where customers can make any hotel bookings reservations under one roof, new offers and promotions will be promoted weekly, customers can read and write their reviews about those hotels and view picture of the hotels and many more. This makes the customers life easy and its the best way to make profit out if it. This webpage is used as a marketing tool for hotels to publish them self and to promote offers and exclusives as mentioned this website is there to promote local hotels which are less popular which is a stage for them to showcase them. There will be a slight impact on other webpages which increases the competition. But the success of the business depends on the customers satisfaction and does it complete their requirement this could go in both ways if they arent able to capture enough customers end of the day it would end up in a loss. This affects not only the business but for the employees as well without pr oper salary employees would stop their support for their company. When staring a business there are many risks which should be considered this creates a huge impact on the investors as well as their clients. Below are the risk factors which can affect the clients. The hotels would start advertise in other webpages or create their own webpages instead. Some hotel wont like them to be reviewed in other websites since they wont advertise or participate. Fear of losing their customers. Additional costs by promoting on other webpages. The above mentioned risks must be taken in to consideration before starting a business in this competitive market. This is part of a challenge website like this should come up with new creative ideas and new offers every week to get peoples attention which is the easiest way to capture the market. A simple strategy should be implemented to start promoting from small hotels and when time goes by stepping in to bigger hotels this provides variety of hotels from low budget to expensive hotels. After gaining the strength of customers they can create bonds and partnership with banks to get discounts and deals for Visa and Master card holders. Currently in Sri Lanka Sampath bank and Commercial Bank is the leading in providing offers and exclusives now this has become a trend for banks to promote themselves to gain customers attrition, adopting to the trend helps to improve the webpage and their business. In the above suggestion for a new business plan will benefit the customer as well as their clients. The customers will be able to get better services, value for money and they will be able to experience varies food types and culture. The customers could get the details and information about any hotels in the country the clients can make them self-popular. SWOT Analysis This analysis is done to identify the strength, weakness, opportunity and threats for Pep my trip organization and how it affects their business. Strengths Basic infrastructure has been built so no need of doing it from scratch. Company already consists with experienced developers, DBAs and QAs. 3rd party group already providing support for customers. Weaknesses Customer support not up to expected standards. Online assistants not available 24/7. No records of customer history. Opportunity A friendly and quick CRM system form Pep my trip organization. 24/7 customer support. Responsive customer service. Threats Other rivals and competitive websites. Introduction of new government regulations. Natural disasters. As the SWOT analysis says the company has some very string strengths to support the new project. They have their own in house development team which is very experienced if they dont have this it would be a very costly requirement. Since there is already a 3rd party group proving support they can use the same model and make enhancements to the new system this saves cost as well as time. The company already has the basic infrastructure built to its convent for the developers to work on an environment which is familiar. The strengths are the key for success as well as to overcome the weakness of Pep my trip. As mentioned above the current issue thats affecting the business is there no friendly customer support where users are complaining they dont get their requirements correctly and its not available all the time it causes inconvenience to customers which affects the business so by implementing a 24/7 customer support these issues will be covered. After implementing the CRM system they will be able to maintain a clean record of their customers and their history. Ones the CRM system is complete the company will have new opportunities to make profit out of it. The CRM system will be implemented separately as an application this could be utilized as a marketing tool where small changes can be made and sold in the market as a revenue stream. The customers will be able to get complete information if what they need and what they can expect form this CRM system. Threats play a vital role in business the company is gaining profit my selling tickets to support a good CRM system is required, after implementing the new CRM system it could go in both was it can be a success or a failure if its success its not a problem but if it becomes a failure the company should have backup plans to solve it and this might affect customer relationship and lead to lose their business. In the above discussion weakness can be out run by the strengths and the treats arent strong enough to col lapse the business. SWOT analysis provides solid confidence for this new project. PESTEL Analysis This analysis is done to identify the Political, Economic, Social, Technological and Environmental factors which affect Pep my trip organization. Political Analysis New taxes implementation. New policies implemented by countries. New regulations. Economic Analysis Fluctuating exchange rates. Policy changes in airlines. Changes in air ticket charges. Social Analysis New job opportunities. Increasing population. Changes in new trends. Technological Analysis Introduction to smart phones. Introduction to web based applications. Environmental Analysis Using recyclable products. Reducing the use of papers. Legal Analysis Product trademark and copyrights. Customer protection law. As we know currently new taxes have been added by the new government this affects business in many ways. Every day there are some changes in tax and revenuers because of political reasons the company management should be aware of this because international flight rate are changing time to time. In this CRM project the change of requirements should be updated time to time. To lead the air ticketing market its a must to sell air ticks as cheaply as possible and promote more deals to stay in the market as long as possible it the managements duty to take the business in the right direction. All the air ticketing is processed through CRM and they are sold for advertised price in their webpage if any unpredictable change happens to the airfare or the exchange rate this would create an impact on CRM system. The CRM project team should be aware of these risks because its common in ecommerce business to go through these changes every day, customers are acknowledged regarding these changes. Th e growth of population will make are huge difference on the society and in the technical world for any ecommerce business its important to keep up with the trend it helps to provide a reliable and easy service to the customers, this a tool to market themselves and to gain profit. In any modern business environmental factors matter and using recyclable products to deduce our carbon foot print helps to make the earth much greener. Another major part of CRM system is to stay up to date with the price changes they cant add any hidden costs or make changes in the ticket fair unnecessarily because it would be a violation of customer protection law. The above discussion show how PESTEL analysis affects Pep my trips CRM system as discussed this as a positive impact on the project and its good to proceed. Porters Competitive Force Analysis This model simply explains where the power is being produced from in a business situation. This model helps to identify the strengths of the current position that the business is in and strength of the business in future. Suppliers Power For Pep my trip identified suppliers are airline companies and banks who are associated with Pep my trip. The reason they are identified as supplies because the ticket prices are decided by the airline and payments are made through banks. Pep my trip has many airline companies as partners since the suppliers power is evenly distributed there is very low risk in facing any issues with the ticket price fluctuation. Various banks have partnered with Pep my trip and provides offers every week because of that most people prefer Pep my ride. In few occasions banks take their own decisions on the discounts and the company has to agree with terms and conditions this shows the suppliers power which might affect the business process. Customers Power This part depends on the total amount of customers the company has since there are other web sites for online ticketing every week they also advertise new promotions because of this the customers intend to go for the better deals. Till now the company daily 50 80 tickets are being sold and customers are provided with offers as well but they intend to negotiate with agents to reduce the ticket prices as much as they can. Since to provide better service to the customer the CRM system and system operators will be able to assist them. Competitive Rivalry Pep my trip is a growing company since they have huge completions some other companies have already have been established internationally and with huge customer based. Pep my trip is targeted to words local market and they are the ones who provide more offers and deals compared to other companies and they are capturing the customer base slowly and by cutting down unnecessary cost and building their own CRM system will help them achieve their goals easily. Pep my trip companies CRM project stake holders have been identified as Customers, managers, Group directors. The main stake holder is the customer since this is fully focused on customer relationship, others who get involved in the project and who has a concern of the progress. The bellow chat will give a brief of how the project gives its impact on each stake holder. Identified Stakes Holders Customers Managers Group directors Required from stake holder. Providing feedback and suggestions. Adding innovative ideas and completing the project with provided time and resources. Providing financial support. Requested from stake holder. Increase the sales by purchasing tickets and packages. Support the project and provide more facilities. Increase the profit. How stake holders affect the project. Sharing their opinions and their experience with others. Adding complexity to the project and not providing proper guidance. Cutting down on unnecessary costs. How to handle stake holders. Providing them with a final product which could make them satisfy and recommend to others. Having a weekly review section discuss the draw backs issue and implement new solutions. Monthly review and discussion on the progress. Level of impact to the project by stake holders. High Moderate Low How much stake holders influence the project. (Scale of 1%-100 %) 100% 60% 80% Table 1 Stake Holders Before starting any project doing a feasibility study on it is a must which would revel are the requirements complete and this gives a rough idea can this project be done and is it feasible. This proposed CRM project is to reduce the unnecessary costs which the company is facing now. In the below chart will show you the financial analysis of CRM project if implemented. Figure 3- Financial Analysis   Ã‚   Currently Pep my trip spends over USD 4,000 on their current online chatting system per year, the estimated time to complete the CRM project is 3 months which starts off on 2nd of February and planned to complete on May 4th. Since there is a partnership with live chat system they will have to share the profit. By this new in house developed software they dont need the share the profits which could be used for other projects or development of the company. The CRM system will be beneficial in long run. The new system will overcome all the drawbacks which would help the development of the company. Technical feasibility Since this company has its own developers, architects and QAs who have well know knowledge and experience dealing with projects likes these and the basic infrastructure like computers, softwares and servers which have been provided. Currently their developing their own web sites so they know what change could make to enhance their CRM system. Since the project is stable on technical side which makes this project feasible. Legal feasibility Legally pep my trip doesnt have any risk factors but the thing to be taken in consideration is they have signed a legal agreement with live chat system which they are using where in the agreement it says to part of the profit should be shared as well as each year there is an additional charge which will be added for new functions and every year they renew the subscription and after completing the CRM project the live chat system can be dropped without further delay   which makes it feasible in legal side. Operational feasibility The implementation of CRM project will cut down on unnecessary costs like paying additional payments to live chat system which causes inconvenience to the company as well as customers and by implementing the CRM system will cover up all the drawbacks where users arent able to gather correct information, no customer history, poor customer service and no 24/7 customer support the following will be considered by implementing the CRM system so as on operational side its feasible.

Images of Masculinity and Femininity in Shakespeares Macbeth Essay exa

Images of Masculinity and Femininity in Macbeth  Ã‚        Ã‚  Ã‚   Lady Macbeth does not have the traditional role of ‘mother’, ‘daughter’, or ‘wife’ but ‘partner’. Macbeth’s letter refers to her as: ‘My dearest partner in greatness..’ I (v) In spite of his military culture, Macbeth perceives Lady Macbeth as an equal, it would seem in all things; his political life, his career, his personal life; i.e. she is his significant other. Noticeably the emphasis is on ‘him’. Lady Macbeth lacks status of her own, as did all women in this era as ‘status’ could only be derived from one’s husband or father. The doctrine Macbeth adopts goes against all the conventional ideas of how a female should be regarded by a male. In the Renaissance era the division of the sexes were so vast, but Lady Macbeth resists persistently even when Macbeth dismisses her: ‘We will proceed no further in this business:’ (I vii 32) To resist what Macbeth says on whatever grounds, is not to be a woman at all. A woman is supposed to be weak, frail and submissive to male desires and certainly not supposed to debate effectively with her husband. But Lady Macbeth does reject the ‘woman’s’ role - as defined by men. One could be forgiven for thinking of Lady Macbeth as the only female worth studying in Macbeth as the other female characters have such minor roles. But I believe the witches are of importance when examining femininity. They are the first characters we set eyes upon and every event in the play is indirectly controlled or caused by them. This is surely a very powerful role. Witches allegedly foretold the future and served the devil. So Macbeth’s apparent fear and belief in their prophecy was undermining ecclesiastical authority. He takes great heed of ... ...ve spent the rest of his life feeling he had failed as a man, such was the importance of images of masculinity. ‘Bring forth men-children only’ (Macbeth 1:7:72)   Works Cited Shakespeare Macbeth; Arden Georges Duby and Michelle Perrot, Natalie Zemon Davis and Arlette Farge A History of Women; Belknap Havard Bruce R Smith Homosexual Desire in Shakespeare’s England; University of Chicago Press Callaghan, Dympna. Woman and Gender in Renaissance Tragedy. Atlantic Highlands: Humanities Press International, Inc., 1989 Johannes Fabricus Alchemy: the medevial alchemists and their royal lust; Diamond Books 1994 Novy, Marianne. Love's Argument: Gender Relations in Shakespeare. Chapel Hill: The University of North Carolina Press, 1984 Eros and magic in the Renaissance; University of Chicgo Press 1987                  

The Brave New World Essay -- Literary Analysis

Literature – as any bookworm will say – is not simply the art of writing. Literature is the Rembrandt of storytelling, the Einstein of language and the Clint Eastwood of action. Literature is not simply a story: literature is a great story. One of the most potent traits of great literature is applicability to the life of the reader. This quality is what sets Brave New World ¬ by Aldus Huxley apart from many others: applicability to human society – in the past, the present and the future. A great writer may write the perfect story, exhibiting pristine grammar, vocabulary and writing mechanics, however that story may not be literature. The title â€Å"literature† is awarded only to a select few stories, one of which is Brave New World by Aldus Huxley. The ingenious omniscient, neutral narrator allows the reader a view from each character’s perspective. Huxley’s ingenious command of the English language and futuristic insight make Brave New World a true piece of literature. In Brave New World ¬ Huxley uses the dystopic society to show many dysfunctions and hypocrisies present within every era from the 1930’s to the present. The use of genetic engineering, the social class system and the religious system in Brave New World ¬ reflect many issues in today’s society – eighty years after Brave New World was first published. Huxley’s predictions about the future, and how modern society can learn from Huxley’s eighty-year-old visions in the novel Brave New World by Aldus Huxley is a contributing factor why Brave New World is a masterpiece of literature. In recent years man’s knowledge of the biological processes of life has grown at a staggering rate. In 1856 an Austrain monk and scientist, Gregor Mendel, became enthralled with the new study... ...n distress she always has Soma to turn to. From an external perspective Lenina appears to have little control of the world around her, due to her addiction to Soma. The great question posed by Aldus Huxley is this: who is closer to self-actualization, John the Savage or Lenina Crowne? Works Cited American Public Media. Public Radio Works. APM, 2012. Web. 25 Mar. 2012. "Deciphering the Code." Microbiology Procedure. Web. 13 Apr. 2011. "History of GMOS." American RadioWorks from American Public Media. Web. 17 Apr. 2011. Huxley, Aldus. Brave New World. New York: HarperCollins, 2006. Print â€Å"Ian Pavlov.† Pbs.org. Public Broadcasting Service, n.d. Web. 25 Apr. 2012. Lautenheiser, Mindy. Ian Pavlov. Muskingham University, 1999. Web. 25 Apr. 2012 Parent, Richard. â€Å"Genetic Engineering.† Milford High School. Milford, New Hampshire. 1 Nov. 2011. Lecture.

Agape Love Essay -- essays research papers fc

What is love? I remember a time when â€Å"I love you† was the hardest phrase to say to the person you really had feelings for because you knew when you said those words it would change the course of your relationship forever. But what is the true meaning of love? â€Å"The dictionary defines love as a feeling of strong personal attach-ment induced by sympathetic understanding or by ties of kindred; ardent affection for one’s children; man’s adoration for God; strong liking; fondness; good will, al love of learning; love of country.† (Bell, pg. 10) According to Bell all of these definitions convey the outward appearance of love. He says that when looking at love that we need to take an inventory of our feeling to find out if we are truly displaying the type of love that God calls agape love. Bell says we need to ask ourselves the following questions: Do I return love? In any relationship love is a two way street. A marriage or relationship will not last v ery long if only one person is showing love and the other is not responding in kind. As a matter of fact, a spiritual relationship works in pretty much the same way. The bible says that God first loved us, but if we do not return that love to Him the relationship may diminish. As a Christian we must first love the unsaved person just enough to go to them and share the good news of the gospel. Then after that person has received the gospel of Jesus it is then up to them to accept it and return the love by giving their life to Christ. â€Å"Ministry is the first stage of this exchange of love.† (Bell, Pg 11) The second question is: Do I try to force love? Since the beginning of time God has always given man a choice or free will. We have a free will to love Him. A free will to obey Him. And a free choice to do His will. As a matter of fact God does not even force His love upon us. Anytime love has to be forced you may as well just call it rape. Even in personal relationships love cannot be forced. If love is forced, it usually results in the person rejecting the love altogether. Christian love does not demand love in return, but it does open the pathway to receive love if love wants to be given. The next question is one that is very personal to me because it is something that I have to work on improving and that is: Do I express love regularly? Sometimes it is easy to take the people you love for granted. We sometimes assu... ... of justice and kindness and devotion; pray and fast without fainting, and spend all of our time in some form of religious worship; if the things that we do were such to get us a name throughout the world, and make us famous to all future generations, it would all be in vain without sincere love to God in the heart. Furthermore, we understand that it is not the external work done, or the suffering endured, that is worth anything but yet it is the extent of love that is displayed that means something in the sight of God. BIBLIOGRAPHY Bell, Donald A. In Christian Love. Convention Press Nashville, Tennessee (1968). Edwards, Jonathan. Charity and Its Fruits: Christian love as manifested in the   Ã‚  Ã‚  Ã‚  Ã‚  heart and life. The Banner of Truth Trust London (1969). Evans, Anthony T. Returning to Your First Love: Putting God Back in First Place.   Ã‚  Ã‚  Ã‚  Ã‚  Moody Press Chicago, Illinois (1995). Lea, Thomas D. The New Testament: Its Background and Message. Broadman &   Ã‚  Ã‚  Ã‚  Ã‚  Holman (1996). Ellsworth, Roy Mail Call: Prisoners Need Love Too. The Ellsworth Letters Christian   Ã‚  Ã‚  Ã‚  Ã‚  Endeavors (2000).

Fun with Everyman the Play Essay

Introduction of the play â€Å"Everyman† is an English play, likely written before the end of the Fifteenth century. â€Å"Everyman† is considered one of the morality plays, with its Catholic and Christian morals ever present and mixing them within its entertainment value. The play is an example of an allegory, defined as, â€Å"The characters in an allegory often have no individual personality, but are embodiments of moral qualities and other abstractions. † (Allegory, 2010). The author, unknown, and lost to time, used powerfully named characters to represent characters any human may meet along their own personal journeys towards our own death. Everyman 2. Summary of the Characters The main character of the play is adeptly named Everyman, a representative of literally every human: Emotional, with needs and wants in life, he is broke. Not just broke, but busted. The messenger, an angel, a real good looking one, announces the treaty with God and tells the real title of the play, â€Å"The Summoning of Everyman† (Anonymous, 1:1:4) God, a real macho dude, with an almighty presence throughout the heavens says, â€Å"I perceive, here in my majesty, How that all creatures be to me unkind. † (Anonymous, 1:1:22-23). God has concerns that people have developed an unnatural desire for worldly goods like dope and sex and stuff. God talks about the 7 deadly sins, including shoplifting and capping each other, and people living only to serve themselves, not being waitresses and waiters to others. Tired of human crap, God calls Death, a real bad ass dude, to the scene to go find the character Everyman, to kick his ass, collect his shit, and bring him to the day of reckoning. Death leaves and finds Everyman going about his daily activities and his routines. Death tells Everyman, â€Å"YO yo†¦ That shall I show thee: a recognizing [God] he needs to have. † (Anonymous, 1:1:98-99). Death tells Everyman that the Day of Judgment is upon him. Everyman just doesn’t get it, he just wants to keep shopping at the mall for the newest Nike shoes. This judgment day can also be found mentioned in the Bible some where in Revelation 20:12-14, â€Å"†¦and the dead[they have a real bad stink] were judged according to the things written in the books[they used to be called encyclopedias, according to what they had done†¦They were all judged according to their good or dirty deeds. † (New International Version, my Edition). When Everyman looks at his imitation Rolex, he realizes that his time on earth is quickly coming to a halt,he hides his bong then he negotiates with Death to give him one more day to get his shit in order. Everyman’s case for needing more time is that Death surprised him with a shower reach for the soap moment, and should give him Just a little more time. Everyman needs the extra time to gather up his friends, his peeps and his gang to go with him on this journey to judgment day. Thru this journey, Everyman sees his friends and companions on earth flake out and fade away. His friends, the one’s Everyman thought were so good and important to him†¦they leave him abandoned, alone, at the side of life’s road in the end. He must have looked like a hooker on sunday morning. As Everyman faces each friend and companion leaving him, he calls, using his Verizon phone, on one of his last resorts as a friend, Good Deeds. Good Deeds is very physically weak, like a tweeker, because Everyman has not done many good deeds in his life time. She is the equivilant to a crack whore. Good Deeds asks her sister, Knowledge, to go with Everyman as he travels. Knowledge, as the name suggests, is smart and wise in the ways of the world, For snizzle. Knowledge takes Everyman to Confession, in a Catholic like ritual, not that I am a fan of Catholic rituals after watching Stigmata on DVD or anything.. After regaining some strength, maybe they used human growth hormones. Good Deeds joins Everyman on his journey, they share a doobie and walk on. Everyman arrives at his death, the grave. he shit his pants after he Lost his friends, Wits, Beauty and Strength, he only can take Good Deeds with him to heaven. He realizes all that money he spent on getting high on life was a total waste of money. At the end of the play, the character of the Doctor (may be a proctologist) comes into the frey, he gives advice to the audience, a final closing comment to be taken to heart, â€Å"†¦Take it of worth, young and old, and forsake pride for it deceiveth you in the end, and remember Beauty, Five Wits, Strength and Discression†¦ snizzle my nizzle. They all at the last do everyman forsake, save for his good deeds there doth he take. † (Anonymous, 902-906). Everyman 4. The author’s perception of an inevitable death. The author, anonymous, as he or she may be, has been lost in time. So they don’t get any credit for all the time they spent writing this crappy play. He, or she, uses great and wise insight in using his characters names to show the reader, or viewer of the play, that Everyman is subject to death just like anyone else. As Snoop Dog says, â€Å"Wez all gotta die, suckers. † The author makes the audience understand that any human is not able to escape death no matter how hard they try, or how much money they have in the bank. The author does a fine job using words to portraying Death as being an  understanding, patient character, although Death should have been a creature from Aliens, that would have made the play more interesting. The author makes his point clear that death does not spare the rich or the poor, the officer nor the gentleman, nor the wise or the foolish. The journey to death is one we will all have to make on our own, and most likely one we will make alone, cause we cant take all this shit with us. The author puts emphasis on Everyman’s refusal to go to his death willingly. Everyman was not properly prepared to go on this journey, he had yet to hire an attorney. This reflects the idea that no human is given the exact time of his or her death, so we all must be ready to die at any time. We are warned to have our shit and stuff in order. All of the assorted characters in Everyman’s life, his so-called friends are the authors representations of characters we humans have in our lives. The author makes a pinnacle point that the character, Death, answers to God’s beckoning or his will. It is God, not Death that decides ultimately who dies when and where†¦ its not if you get hurt, its when and how bad. Death is just the messenger, so don’t go shooting the messenger. The author puts value on what happens when anyone, or Everyman, dies. The author also points out the things that everyone will leave behind, for the relatives to fight over. Courage and wisdom is used To persuade Everyman to continue to move towards his ultimate goal of death. The author made a simple understanding of making sure that everyone does good deeds while they have time on earth. Practicing random acts of kindness, keeping the toilet seat down, and doing good deeds will help ones case when standing before God in judgment. All throughout the play uses the now famous stages of death and denial found in the book, Psychology, By D. G. Myers. Myers defines denial as, â€Å"A defense mechanism by which people refuse to believe or even to perceive painful realities. † (Myers pp. 558). Everyman has to come to terms with his own impending death. The author gives Everyman Knowledge as a companion for his death tour. This helped Everyman look a death a little differently, and helped him face up to his death, and to the truth about his fading group of friends, his gang sucked for sure. The author puts importance on Everyman’s act of confession and penance, and gives him credit for not wearing Ax deodorant spray cause that crap stinks. The character, Good Deeds, once sick and weak, apparantly addicted to meth or crack, becomes stronger in time after a stint in rehab. The author made his point that one cannot get into heaven by doing good deeds alone, but by accepting Jesus Christ as savior, or whatever god is hip at the time, with saving grace paying for one’s way into heaven. On critic and author stated about the plays end, â€Å"†¦Good Deeds weakness demonstrates that Everyman’s [the character] good works cannot merit salvation when he is guilty of unforgiving mortal sin. Only†¦penance will restore him to a state of grace, revive Good Deeds [the character], and make Everyman ready to render an account of his life before God. † (Paulson, 2007). Conclusion, and try not to copy my work word for word, dumbass. Everyman the morality play, once called, â€Å"The Summoning of Everyman† (Anonymous, 1:1:4) is a simple story about making amends in their life before it’s too late. Our treasures, our bling, real or imagined, here on Earth are not worth dying for. The promise is found in the Bible in Matthew 5:3, â€Å"God blesses those who realize their need for him, for the kingdom of Heaven is given to them. † (New International Version, Student Edition). One should try their best to live a good, holy life, have faith, worship God, don’t knife your friends, and practice good deeds to be ultimately rewarded with an afterlife with God in the Heavens. And then you can party like it’s 1999. If you can remember that far back. Bibliography Allegory. (2010). Columbia Electronic Encyclopedia, 6th Edition, Retrieved June 21, 2012 from Academic Search Complete Database Dent, J. M. Everyman and Medieval Miracle Plays, (2007). C. E. Tuttle Co. Inc. Orion Publishing Group, Rutland, VT. USA. ISBN# 046087280x. Gyamfi, Y. A. and Schmidt, M. R. Literature and Spirituality, Everyman, (2011). By Persons Education, Glenview, IL. Myers, D. G. (2010). Psychology (9th Edition) New York, NY: Worth Publishers Paulson, J. (2007). Death’s Arrival and â€Å"Everyman’s† Separation. Theater Survey, 48, 121-141. Doi: 10. 1017/S00407000397.