Film Essay – the Hours

The Hours Mellissa Krause 02/08/13 Production: Paramount Pictures/Miramax Films, January 2003 Producer: Robert Fox; Scott Rudin; Mark Huffman Director: Stephen Daldry Screenplay: David Hare (screenplay); Michael Cunningham (novel) Cinematography: Seamus McGarvey Editing: Peter Boyle Music: Philip Glass Principal Characters: Clarissa Vaughan Meryl Streep Laura Brown Julianne Moore Virginia WoolfNicole Kidman Richard Brown Ed Harris KittyToni Collette Julia Vaughan Claire Danes Louis WatersJeff Daniels Leonard WoolfStephen DillaneSally LesterAllison Lester Dan Brown John C. Riley Vanessa BellMiranda Richardson The pacing in the film The Hours strengthens the mind-set extraordinarily all through the film . The film is around three ladies in three diverse timespans who all experience self-destructive considerations and gay sentiments. Albeit a more slow pace, the film has a positive rhythm to it, moving between the three primary characters easily through equal cuts in a cross-cutting des ign. A large portion of the pacing is moderate, recommending an attentive way to deal with the film for the viewer.At times, the film’s pacing ridicules the traditional music playing out of sight, hence next to no complexity in pacing exists. The altering assists with depicting an extremely smooth, nearly arranged inclination to the film. All things considered, the music in the film, just about a consistent, accelerates and eases back down during additionally energizing scenes. A model is during the scene when a grown-up Richard Brown tumbles to his demise. The music is extremely quiet as he is addressing his dear companion Clarissa Vaughan and afterward as he tumbles from the window, the piano out of sight increases an a lot snappier tempo.In one of the initial arrangements of the film, the utilization of hop trims (every straight trim) between the characters of Virginia Woolf and Clarissa Vaughan both doing likewise errands, preparing for the afternoon, shows Clarissa begin ning to place her hair in a bun and afterward trims to Virginia Woolf doing likewise. This utilization of account headway between double cross periods starts the errand of integrating the characters. This procedure is utilized again presently in a montage where every one of the three ladies, Clarissa Vaughan, Laura Brown, and Virginia Woolf all talk about flowers.Virginia Woolf discusses her principle character â€Å"getting the blossoms herself†, at that point in the following scene slice to Laura Brown beginning to peruse the book Mrs. Woolf is writing in the earlier scene and talks resoundingly the main line â€Å"Mrs. Dalloway purchases the blossoms herself† which Mrs. Woolf referenced in the earlier scene, and in the last scene Clarissa Vaughan (regularly alluded to as Mrs. Dalloway, for example, in Virginia Woolf’s epic referenced all through the film) says â€Å" Sally, I figure I will purchase the blossoms myself†. This effectively integrates each of the three time allotments alongside the characters while providing the watcher with their normal thread.In one of the most strong successions when Laura Brown is driving a youthful Richard Brown back home after she nearly kills herself at an inn. She takes a gander at him and lets him know, â€Å"Your my guy† and the youngster grins the most brilliant grin of the entire film, swoon moderate movement is utilized now to depict the force of the circumstance. This strategy likewise encourages with the progress to some other timespan. Hop slice to another exceptionally extraordinary scene where a grown-up Richard Brown is recalling this and sobbing. Another extraordinary progress which rakes place is using inside/out editing.While most the film is altering is done all things considered/in context, one scene where Virginia Woolf is at the train station, we are shocked from the home of Clarissa Vaughan to a perspective on a moving train and in the end the subtleties are uncovere d that the watcher has been shipped back to England with Mrs. Woolf as the camera container back. Works Cited The Hours. Dir. Stephen Daldry. Vital Pictures/Miramax Films. 2003. http://en. wikipedia. organization/wiki/The_Hours_(film) http://www. imdb. com/title/tt0274558/fullcredits? ref_=tt_ov_st_sm#cast

Definition and Examples of Persiflage in English

Definition and Examples of Persiflage in English Definition Persiflage is a light, sassy, as well as ridiculing way of discourse or composing. Additionally called exchange, inactive jabber, or casual chitchat. Philip Gooden depicts persiflage as a variation on chat. It doesnt add a lot to that word or other English reciprocals and has a marginally twee or over-scholarly quality (Faux Pas: A No-hogwash Guide to Words and Phrases, 2006) See Examples and Observations underneath. Additionally observe: ConversationParodySarcasmSnarkVerbal Irony EtymologyFrom the Latin, whistle talkâ Models and Observations Persiflage is discourse or composing with flippant. It joins incongruity, levity, and Catch 22, regarding trifles as genuine issues and genuine issues as trifles.(Willard R. Espy, The Garden of Eloquence: A Rhetorical Bestiary. Harper Row, 1983) Lord Chesterfield on Persiflage-There is a sure language, which, in French, I should call un Persiflage dAffaires, that an outside Minister should be superbly ace of, and might be utilized favorably at incredible diversions, in blended organizations, and in all events where he should talk, and should state nothing. All around turned and expressive, it appears to mean something, however in truth it amounts to nothing. It is a sort of political badinage, which forestalls or evacuates a thousand troubles, to which an outside Minister is uncovered in blended conversations.(Philip Dormer Stanhope, Lord Chesterfield, letter to his child, January 15, 1753)- Persiflage. Ruler Chesterfield, in a letter of 1757, was the first to utilize this word in En glish. Upon these sensitive events you should rehearse the pastoral shrugs and persiflage. Hannah More in 1779 introduced the ladylike mentality toward the virus compound of incongruity, irreligion, childishness, and scoff, which make up what the French . . . so well express by the word persiflage. Carlyle, in Heroes and Hero-Worship (1840), said of Voltaire: They felt that, if persiflage be the incredible thing, there never was such a persifleur.(Joseph T. Shipley, The Origins of English Words: A Discursive Dictionary of Indo-European Roots. John Hopkins University Press, 1984) Persiflage in Women in LoveI think you are senseless. I think you need to disclose to me you love me, and you go this path round to do it.All right, he stated, turning upward with abrupt irritation. Presently leave at that point, and disregard me. I dont need any a greater amount of your meretricious persiflage.Is it truly persiflage? she ridiculed, her face truly unwinding into chuckling. She deciphered it, that he had made a profound admission of adoration to her. Be that as it may, he was so silly in his words, also.(D.H. Lawrence, Women in Love, 1920) The Persiflage of Bruce WillisI recall when they revealed to Sylvia Plath, Hey, Syl, cheer up! I recollect when they told e. e. cummings, e, infant; use tops! Be that as it may, did ol e tune in? No. Little n. Little o.(Bruce Willis as David Addison in Moonlighting, 1985)Hans Gruber: I thought I told every one of you, I need radio quietness until further . . .John McClane: Ooooh, Im sorry, Hans. I didnt get that message. Perhaps you shouldve put it on the announcement board. Since Ive waxed Tony and Marco and his companion here, I figured you and Karl and Franco may be somewhat forlorn, so I needed to give you a call.Karl: How can he know such a great amount about . . .Hans Gruber: Thats extremely sort of you. I accept you are our baffling gathering crasher. You are generally problematic, for a security guard.John McClane: Eeeh! Sorry Hans, wrong estimate. Might you want to go for Double Jeopardy where the scores can truly change?Hans Gruber: Who are you then?John McClane: Just a fly in the balm, Hans. The monkey in the wrench. The torment in the ass.(Alan Rickman, Bruce Willis, and Alexander Godunov in Die Hard, 1988) Barbershop PersiflageBuddy Litethe barbershop barfly who’s as yet relaxing in his porkpie cap and disregarding the standard posted on a sign expressing No jibber jabberpauses the persiflage to become sentimental.You see, what John doesn’t let you know is that this is the sideshow, he says. The genuine exhibition hall here is the people.(Luke Jerod Kummer, In Pennsylvania, a Haircut to Remember. The Washington Post, February 25, 2011) Persiflage in FilmExcessive expressive gadgets offer opportunities for moving the status of the film story when the plot gets optional to persiflage, spoof, as well as self-reflexive editorial. Just by perceiving the chance of such a move can elaborate gadgets, for example, extreme utilization of voice-over or self important referencingwhich appear to be irritating in light of the fact that they hamper the advancement of the storybe appropriately evaluated.(Peter Verstraten, Film Narratology: Introduction to the Theory of Narrative. Trans. by Stefan Van Der Lecq. College of Toronto Press, 2009) Articulation: PUR-si-flahz

IELTS Writing Sample

IELTS Writing SampleSome of the easiest things to get you started in your IELTS writing essay samples. I am sure you are aware of the many things that you need to do to prepare for the IELTS written test, but what can you actually do in order to prepare yourself for the test?The IELTS writing test is a very tough test. This is because most of the times the writing component of the test has a lot of grammar and punctuation errors and several grammar mistakes. Luckily for you IELTS test preparation material can help you get through the test. You may have noticed that a lot of people who have IELTS writing sample can be found having secured a spot on the Asian country.The IELTS writing sample can give you ideas on how to write your essay. The IELTS essay test also asks you a lot of questions that you need to answer. So, before you even start writing an essay you need to know how to answer the questions. I am sure you will find this too much of a task but if you do not have much time the n you can spend some time with the IELTS writing samples.Another important thing that you can learn from the IELTS essay sample is on how to convey your opinion. All good writers know that it is important to express the ideas in the essay. The main point is that you need to write your essay in such a way that it can be interpreted by the judges as a great essay. The best way to answer the questions that you get in the essay is by writing in a way that the judges will find it easy to understand.Other than the IELTS writing sample that you get from IELTS study materials, the most important part is the grammar portion of the test. This is because in the essay test you will get to write articles in a lot of languages. For that reason, it is important to use the correct grammatical expressions. Also, you need to get used to writing in different dialects. Make sure that you will be able to complete the essay in English if you are going to do it all in the language.The conclusion of your e ssay should be based on your own conclusion. If you are not sure whether you really have reached your conclusion, then you need to write another essay and check out whether you still have the question that you need to answer. You will learn how to express your conclusion and are also taught how to understand the essay question.I think the IELTS writing sample will help you a lot with your IELTS essay. If you know the tips that I am going to present in this article, then you can get through the IELTS written test. I also know that in the future when you start studying in English you will find it easier to solve the questions and write your essay.

The Iliad, by Homer - 980 Words

The Iliad written by Homer in the days of Ancient Greece has become one of the most epic poems of all time. It is a poem that has been debated for centuries. Within the tale of Achilles and the wrath of war lies a magnificent object that is shortly mentioned in Book 18. The brief section in Book XVIII, lines 505-660, described the shield that Achilles would carry into battle. However, it also tells us something about the nature of Achilles and his heroic image full of rage and anger. In order to understand the significance of the Shield of Achilles, one must closely look within the different layers of the shield itself. Each layer of the shield symbolizes apart of the story at large. Even though its fragment within the poem is†¦show more content†¦Another essential layer of the shield was the King’s estate. Book XVIII describes the King’s estate as reapers working in the harvest field preparing for the delicious meal ahead. The image of a vineyard loaded w ith grapes and as beautiful as gold creating this wealthy and pleasant environment. Homer’s idea of the King’s estate closely resembles the representation of Agamemnon. Agamemnon is described in the Iliad as the King of the Achaeans, while Achilles is the best warrior of the Achaeans. Homer begins to foreshadow the fall of Troy in expresses this estates full of peace and joy. The imagery that Homer expresses throughout The Iliad only becomes glorified when the shield of Achilles is forged. Homer portrays the images on the shield as the story of Achilles as well as foreshadowing the outcome at the end of The Iliad. The Iliad is known mainly for the glorification of war as well as the rage of Achilles. The shield naturally not only symbolizes the rage and passion for war shown through Achilles, but his ultimate downfall. While forging the shield, Hephaestus wanted to help Achilles in seeking revenge for Patroclus death. Though, he knew that just because he forged one of the greatest shields ever made doesn’t been that it will spare his life. Throughout a majority of The Iliad, we see this denial of salvation from the Gods interfering within human existence. Hephaestus couldn’t favor Achilles in sparing hisShow MoreRelatedThe Iliad By Homer1654 Words   |  7 Pages The Iliad is a collection of poems by Homer describing the 10-year siege on Troy by Greeks in what is now famously referred to as the Trojan War. Several Greek and Trojan characters are worth a special mention in these Homeric poems because of the roles they played in the battles before the war was won, how they conducted themselves to help eventually win the war for their side. This paper specifically investigates the writings in the Homeric poems to look are important in the overall text. TheRead MoreThe Iliad By Homer892 Words   |  4 Pages The Iliad by Homer depicts the great struggle by Agamemnon and the Greeks to take the mighty city state of Troy and return Helen to her rightful husband, Menelaus. While many ponder if the war actually happened, or why the gods always seemed to be more human than humans themselves, few ask the key but often overlooked question; why is Agamemnon the leader of the Greeks in the first place? What happened that put him in charge of the Greek forces? Why does there seem to be an underlying resentmentRead MoreThe Iliad By Homer2007 Words   |  9 PagesThe Iliad is a collection of poems written by Homer describing the 10-year siege of the city of Troy by Greeks in what is now famously known as the Trojan War. Several characters stand out in the series of poems because of the roles they played in the war, how they behaved and the acts they took to help eventually win the war for the Greeks (then known as Akhaians). This paper specif ically investigates the writings in Books two, four, thirteen, sixteen and seventeen and why the events in these booksRead MoreThe Iliad, by Homer855 Words   |  4 PagesIn Homers epic Iliad, the poet emphasizes the control of the gods in the war he describes. He creates literary devices around these well-known deities to illustrate their role in the action, conveying to his audience that this war was not just a petty conflict between two men over a woman, but a turbulent, fiery altercation amongst the gods. To an audience which had likely lost their fathers, brothers, or husbands to the Trojan War, it would be a welcome relief to hear that the whole affair wasRead MoreThe Iliad by Homer1383 Words   |  6 Pageswas, in fact, useful. Aristotle agreed with Plato that literature induces undesirable emotions, but he stated that it only does so in an attempt to purge us of these harmful sentiments, a process which he termed â€Å"catharsis†. The events in Homer’s Ilia d, while used by both Plato and Aristotle to defend their theories about literature, lend themselves to the defense of Aristotle’s ideas more so than Plato’s. Specifically, the juxtaposition of Achilleus’s intense lamentation with the portrayal of Hephaistos’sRead MoreThe Iliad By Homer2191 Words   |  9 PagesThe Iliad By Homer was created in the late 5th-early 6th century A.D. This Epic was a best seller, but the publishing date and publisher is unknown, due to the story being so old. The Iliad is around 576 pages long. Some facts that have to do with the Iliad that are not well knows include the name Homer resembling the greek word for â€Å"hostage.† Also, taking place after the events of the Iliad, Aeneas supposedly survives the war and goes on to become the founder of roman culture. Going on to a differentRead MoreIliad by Homer1216 Words   |  5 Pagesin Homer’s Iliad, to be a hero is to be â€Å"publicly recognized for ones valour on the battlefield† and to have a prize with it (Sale). In other words, a hero is someone who fights for his own fame and glory. However, the modern perception of a hero is quite different. A hero is someone who do not endeavor to become a hero, but someone who act in admirable ways, often for the better of everyone else. The modern concept of heroism is what defines a true hero. Achilles is a hero in the Iliad, because ofRead MoreThe Iliad Of The Homer s Iliad Essay1475 Words   |  6 PagesThe Iliad ranks as one of the most important and most influential works in terms of world literatures since its establishment. Between the underlying standard to which the Iliad offers us as audience members, along with the plethora of writers that have followed in the footsteps to which Homer’s Iliad paved, the impact that the Iliad has played is remarkable in itself. While the Iliad can be credited for much of present day literature we study today, Hollywood can be created for the plethora ofRead More The Iliad of Homer Essay711 Words   |  3 Pages When analyzing the Greek work the Iliad, Homer procures an idealistic hero with an internal conflict, which questions the values of his society and the Greek Heroic Code. The Greek Heroic Code includes respect, honor, and requirements to procure an exorbitant image. To be considered a Greek hero you must meet the perquisites and fulfill all of the aspects of the code. Achilleus was deemed a hero, he was the strongest and swiftest of the Achieans. Achilleus lived up to all of these aspects untilRead MoreThe Iliad, By Homer1141 Words   |  5 PagesThe Iliad, along with the Odyssey, is one of two epics handed down through the Homeric tradition in the Greek Dark Ages, considered by many to be the Heroic Age. However, the key issue lies with the fact that ancient Greeks define a ‘hero’ very differently from what we would consider a ‘hero’ to be today. In ancient Greece, a hero is any human descended from the gods and bequeathed with superhuman abilities. By thi s definition, Achilles is immediately classified as a hero, no matter his actions.

International Criminal Court An International Tribunal...

The International Criminal Court in Den Haag, known as the ICC is the first, and only, permanent international tribunal focused specifically on international crime. Originally established in 2002, the ICC was established with the responsibility of investigating, charging, and prosecuting individuals suspected of ordering or committing genocide, crimes against humanity, and war crimes. ICC was established with the adoption of the Rome Statute of the International Criminal Court in at a diplomatic conference in 1998. The Rome Statute is a treaty that called for the establishment of an international criminal court. This was not the first attempt to establish an international tribunal focused on international crime. To be sure, the first international criminal tribunals were established in Germany and Japan after World War II to prosecute Nazi and Japanese leaders suspected of genocide and war crimes. Moreover, in recent decades, a number of other international criminal tribunals were established after conflicts in Yugoslavia, Rwanda, Sierra Leone, East Timor, Cambodia and Lebanon (Luban et al. 2010). The purpose of the international criminal court called for in the Rome Statute, however, differs from all prior international criminal tribunals in a number of important aspects. First, whereas the other courts ended or will eventually end at some point in the future whe n there are no more cases to heard or issues to be resolved; as mentioned, the statute sought a permanent courtShow MoreRelatedAn Analysis Of Hannah Arendt s The Eichmann Case Essay2287 Words   |  10 PagesThroughout time there have been many memorable trials of this century, but there has been one case that’s been more forward in the way that international cases should be organized, in the sense of who has the jurisdiction to try the case. The Eichmann case that Hannah Arendt discusses has many aspects that fit in the sense that Eichmann was not given a proper trial. Arendt provides this information by asking the questions of whether the case she is faced with should have been thought of as solelyRead MoreWhat Is The Crime Of Aggression Is International Law2469 Words   |  10 Pagesis the crime of aggression in international law Introduction The Rome Statute marked historic moments of consensus in international criminal law in 2002 as it entered into force. The first permanent international criminal Court (ICC) was established with the main aim of ending impunity, promoting judicial independency and reaffirming the position of the United Nations Charter (UNC). The mandate of the Court is to try individuals and to hold such persons accountable for the most serious crimes of concernRead MoreA war crime is an unjust act of violence in which a military personnel violates the laws and1100 Words   |  5 PagesA war crime is an unjust act of violence in which a military personnel violates the laws and acceptable behaviors of a war. Despite all the violence in a war, a soldier shooting another is not considered a war crime because it is not a violation to the laws and practices of a war, and it is considered just. A war crime is defined as a â€Å"violations [violation] of the laws and customs of war† (â€Å"War Crimes†), and are attacks â€Å"against civilian populations, prisoners of war, or in some cases enemy soldiersRead MoreFilm Analysis Of The Film Judgment At Nuremberg780 Words   |  4 PagesThe film, Judgment at Nuremberg, was about the fates of four German judges in the Nuremberg Trials. They stood accused of committin g non-combatant war crimes against a civilian population, the Holocaust, and the post-World War II geopolitical complexity of the actual Nuremberg Trials. The film discussed how Germany was not at total fault due to the degradation of Germany and the hypocrisy and deceit from the destruction of the Allies. In the Palace of Justice courtroom, Judge Dan Haywood, the ChiefRead MoreReasons For Socio Economic Rights1515 Words   |  7 Pages 9.1.4 RQ4. Why are violations of socio-economic rights less susceptible to international criminalisation? The fourth research question relates to the reasons for socio-economic rights being less susceptible to international criminalisation. 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This commitment is shown first in domestic contexts in which African states have used their own criminal law systems to prosecute war criminals, in special tribunals such as that in Sierra Leone, and in African states well-established commitment to the international criminal Court. African countries have been actively involved in the establishment of the International Criminal Court and the Rome Statute more than 20 years ago, since negotiation started for the creation of the ICC. AmongRead MoreThe Origin, Development and Significance of Human Rights10255 Words   |  42 Pagesfrustrated by social as well as natural forces, resulting in exploitation, oppression, persecution, and other forms of deprivation. Deeply rooted in these twin observations are the beginnings of what today are called human rights and the national and international legal processes that are associated with them. HISTORICAL DEVELOPMENT The expression human rights is relatively new, having come into everyday parlance only since World War II, the founding of the United Nations in 1945,and the adoption byRead More International Relations Essay2632 Words   |  11 PagesThe first paradigm of international relations is the theory of Realism. Realism is focused on ideas of self-interest and the balance of power. Realism is also divided into two categories, classical realism and neo-realism. Famous political theorist, Hans Morgenthau was a classical realist who believed that national interest was based on three elements, balance of power, military force, and self interest (Kleinberg 2010, 32). He uses four levels of analysis to evaluate the power of a state. The firstRead MoreFactors That Can Influence Justice in Americal2533 Words   |  11 Pagesconstitution of the United States and the Supreme Court help set laws and regulations of factors that influence America. Factors that can influence justice in America can vary in topic from race, crime, prisons, policing, even courts. Organized crime is one of the factors that can influence justice in America. Organized crime may be defined as systematically unlawful activity for profit on city wide, interstate, and even international scale. Crime organizations keep their illegal operations secret

Beowulf and Paraphrase Lines free essay sample

You could tell they were very religious. * Contrast the lair of Grendel to Herot Hall. : Grendel’s lair was underground amp; dark, amp; Herot Hall was a happier place full of joy. * Paraphrase lines 34-40. : Grendel silently snatched amp; killed 30 men, dragging their bodies back to his lair. Identify the following terms * Name the Danish Hall in Beowulf. :Herot hall Define Anglo-Saxon Terms Scop(s) – Traveling Story teller. * Mead – Alcohol or some type of liquor. The Exerter Book was compiled by monks as early as 871 during Anglo-Saxon period. * Paraphrase lines 264-279. : Beowulf talks about battling the monster with his bare hand amp; he states that it’s all in gods hand. * What does Beowulf ask of Hrothgar? : Shelter of warriors amp; his peoples loved friend. * What values and beliefs of warrior culture does Beowulf’s attitude reflect towards death? He believes it’s control by god amp; that if it is his time then he will be called upon. We will write a custom essay sample on Beowulf and Paraphrase Lines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How does the â€Å"renaming’s† of Grendel in line 325 emphasize the weighty significance of the battle that is about to begin? : That it’s about good vs. evil. * What advantages does Beowulf have in his fight with Grendel? : He has slayed a monster of his kind before amp; he has god on his side. * Paraphrase lines 543-562. : Grendel mother carries Beowulf off to her home, holding him so tight that he couldn’t move his sword, that’s when Beowulf attack her amp; they began to fight. : Beowulf’s men seem to think to think he has lost the battle because they start to see blood in the lake amp; the fact that Beowulf has yet to come out.

Challenges in the External Environment of Starbucks Essay Example

Challenges in the External Environment of Starbucks Paper An example of this is that in the market that Cataracts operates in, there are many substitutes which can entice consumers into other businesses. As mentioned before, with the introduction of coffee machines and instant coffee, consumers can quickly make coffee rather than go out of their way to find a Cataracts. Furthermore, using the UK as an example, rival businesses offer an easy substitute. With other similar businesses like Costa, offering products at a similar quality and price it is easy for Cataracts to lose customers, but also gain them at the same time. This can be of strategic importance to Cataracts, as a reconsideration of choice if something goes wrong can influence a customer to move to a rival. Being a fairly easy market to penetrate, Porters Five Forces also suggest that Cataracts could face challenges in its business environment. Using technology that isnt patented just to the Cataracts franchise means that if a new business was to penetrate the market it would be easy to produce an almost identical product to that of theirs. With the right financial background and a good pricing strategy, Cataracts could face rivalry from a new competitive opponent. So, because once a new firm has successfully entered the market it can easily gain access to the same technology and produce similar products, possibly the only thing protecting Cataracts is its image and already established name thus showing a challenge that is of current strategic importance. As previously stated, Cataracts has high competition in its market. Due to this great level of competition, price wars are commonly in place having to match their rivals. We will write a custom essay sample on Challenges in the External Environment of Starbucks specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Challenges in the External Environment of Starbucks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Challenges in the External Environment of Starbucks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This can be seen as a challenge in Cataracts business environment as it could hen in turn drive down profits and profit margins as they try to increase, or as a minimum, maintain their share of the market. Although it could be easy for a new business to enter the market, because Cataracts has such a high market share they would be almost exempt from any threat. Having already built a reputable corporate image and with vast experience in the market, it would be extremely hard for a new entrant to straight away offer much competition. If the market is dominated by a small amount of fairly large suppliers rather than numerous fragmented sources, a suppliers bargaining rower is more than likely going to be high. However, even though suppliers do have power it is often capped to a certain level. Using Cataracts as the example, with such a renowned name and an increasing productivity it means that the coffee beans need Cataracts as well. Additionally, because Cataracts has a range of suppliers of coffee beans coming from South America, Asia and Eastern Africa it means that even if one supplier was to pull out for a reason they could still resort to the other suppliers. This doesnt go to say however, that because Cataracts has a range of suppliers that they can underestimate the power that they to control and limit the amount of coffee beans exported. Due to this reasoning, the bargaining power of the suppliers can and always will be a challenge in Cataracts business environment, and is of current strategic importance. The bargaining power of buyers also ought to be considered when looking at the relation between Porters Five Forces and the business environment along with the market Cataracts operates in. The buyers or consumers, at the end of the day are the key things that keep a business running. In this market it has already been demonstrated that the errs do have the power in theory- according to the five forces proposed by Porter- to control the price of the products. The point that the products arent entirely differentiated, buyers cost of switching to a competitors product is low, the shopping cost is low and buyers are price sensitive means that the buyers seem to have lots of power. In reference to the differentiation segment in Igor Nations matrix (a new product, entering a new market) it doesnt seem as if Cataracts products differ from that of its competitors. This perhaps gives the buyers power to switch over to a competitor offering animal products, because the cost of switching to the alternative is of low cost, and the buyers are price sensitive so will take up the opportunity to do so. This suggests that buyers have power in the market, and because they keep the business running it is of strategic importance for Cataracts to look at this potential problem in their business environment. One of Cataracts many strengths is their established brand name. Because they have such a reputable name, it means that perhaps new consumers may go straight to them rather than competitors when Cataracts decide to expand into a new egging or country. This in turn, means that Cataracts could afford to spend less on advertising when expanding because the recognition by the customers is more likely to already be there. Another strength that Cataracts possesses is the use of high technology in the stores. Using it as an attempt to generate a larger customer base, Cataracts have installed high speed internet in a vast majority of its stores. This makes It ideal for business men, amongst others to gain access to the internet in a relaxed environment, encouraging them to stay longer and perhaps buy more from Cataracts. The use of pre aid cards and an online store, selling coffee machines, tea bags and ground coffee beans is another example of technology used by Cataracts. This is a strength as, even if a customer doesnt shop in store they can buy from online. Another possible strength portrayed by Cataracts is a range of high quality products. An ever increasing range of hot beverages and foods means shows innovation within Cataracts, which is vital in keeping customers hooked. Cataracts also faces a few weaknesses as well, including the high prices it sets on its products. With rivalry businesses in abundance and a high rice due to a rising cost of production, when buying fair trade coffee beans the increase Of price may have a direct effect on the pricing strategy. This could then lead to falling sales and loyalty of the customers. Other weaknesses may include an almost, self-cannibalistic like effect on itself. Due to shops being located within a short distance of each other in major cities Cataracts can be seen to have taken customers from itself in the past. But surely as long as Cataracts are getting the customers, it shouldnt matter should it? Well, because the stores are in abundance and short distance of ACH other, it means some stores wont perform as well as others. The cost of running the stores that arent as high performing as the others is very high, and means that Cataracts may need to reconsider their marketing mix. Possible opportunities that could come from the strengths could be that, it would be easier for Cataracts to expand abroad without facing as many discomposes of scale because of their reputable name in the market. It can be argued however, using China as an example that social problems may overcome the brand name when trying to expand highlighting a problem Cataracts could encounter making it of strategic importance. Another opportunity could be the expansion into retail operations, by selling coffee machines, beans and tea online to customers furthermore expanding their market. This could increase the financial status after diversification. Having looked into, and evaluated the challenges in Cataracts business environment there are possible solutions that could solve them. In regards to the ageing population, Cataracts could possibly create an environment in its stores that cater for more than one age group. This could be reached by possibly putting suggestion boxes in all stores, so they know what to look for. The social problem faced when expanding could possibly be solved according to Porters diamond (M. Porter, The Competitive Advantage of Nations, 1990). Because the product is of higher demand in the home country of the firm, it should probably choose where it expands very carefully and pull out to achieve success. With the economic problem of a low disposable income faced by customers and an increase of rivals due to an increase in technology, Nations matrix would suggest that Cataracts diversifies to fight Off the rivalry. Cataracts were to perhaps enter a new market customers could be willing to Penn money on their goods. To solve the environmental challenges when importing coffee beans, the SOOT analysis would suggest to keep good relations with the suppliers and if possible, increase the spread of where they are sourced. This would then lower the threat of decreased materials is bad harvests are reported. To counter act the problem of rivalry in the market, Nations matrix again would suggest diversifying to enable Cataracts to offer something different capturing the attention of the customers. In order to solve the weaknesses and threats of the business, most frameworks offer the same solution. This would be to concentrate on the marketing mix and the way the company is internally run (structure) this would enable the business to see when and when not to expand. The best solutions for the company for the challenge of the ageing population would probably be conduct research, both primary and secondary to enable them to see how they can cater for different age brackets. This would be suffice as it is getting information from the customers themselves, and should help Struck to excel. In regards to the social problems, maybe Cataracts should reconsider their pricing strategy within different areas to keep the customers happy. With such large populations, these kinds of markets do offer potential if the pricing strategy is right and if Cataracts can correctly grasp the culture. Diversification would be the answer to solve the economic, technological and competition challenges. The offer of different products, such as coffee machines and buying online could help Cataracts to enter a new market, increasing the chance to pull away from competitors and solving the economic problems. With environmental challenges it is vital that Cataracts should keep good relations with, and a variety of suppliers. To conclude, although Cataracts is an international business, the research shows that even these huge businesses do face challenges. With the solutions mentioned above, Cataracts should be able to succeed in getting rid of the challenges. Primary and secondary research methods are both a good way of determining what is needed to be done in order to please the customers. As Cataracts would receive first hand opinions, then maybe they could perhaps work on the problems and satisfy the customers. This would need to be done because the buyers in this certain market have a lot of power and determine the productivity and success of a rim. When expanding, the pricing strategy is very important as economies differ in different countries as demonstrated in China. With careful reconsideration of the culture and price, countries like China could prove to be wise investments. When looking at the problems encountered in the competition, technology and economy diversification although risky at times is the answer. It allows the firm to expand into a new market, increasing the chances of enabling them to decrease the level of which competition faced by rivalry firms. Because coffee beans play such a vital role in how Cataracts reforms, it is key that they keep a good relationship with their suppliers in case any environmental problems were to occur and they got cut off.